There’s an overabundance of information on the web these days regarding the latest technologies and procedures in lasek, lasik, and laser eyecare.  This can leave prospective patients feeling confused or overloaded, and thus unable to distinguish the best, most experienced, and most widely trusted care provider.  This was Ventura Eye Institute’s greatest challenge – clearly communicating the value difference in their services from other clinics like them. 

For almost two decades Michael T. Ragen, M.D. has been providing Ventura County with state-of-the-art care, where uncompromising standards of care and complete satisfaction are hallmarks of his center.  To be able to clearly communicate this to prospective patients, it was critically important that SOHO team members spend the upfront time thoroughly considering the audience or target market, as well as defining the purpose of the website and identifying the content needs.  Testimonials were used throughout the site to support the claims and add a personal level of engagement.