In fact, according to a study by Google, 83 million people who bought products began their search online. Of those, 8.6 purchased online and the rest at “brick-and-mortar” stores. Google Search Forecasts Buying Habits” March 21, 2006, TechWeb.
What does this mean to you? It means, first, that all companies need websites. And then second, that search engine optimization is vital for any business, no matter if the business sells strictly online or offline. And with search engine optimization comes search engine placement improvement. By ranking higher in Google or other important search engines, customers can find you.
Therefore, it all begins with search engine optimization. It is the only way for customers to find you. You cannot – absolutely cannot – afford to ignore the power of the Internet.
But in the end, it’s not just about search engine optimization or even search engine placement improvement. It’s about sales improvement.
And the Google study makes it very clear. If you want to increase your sales, start increasing your search engine traffic by improved search engine ranking. And the first step toward that end is to contact SOHO Prospecting today.
SOHO Prospecting: Your search engine optimization company.
