Buellton's city government realized they'd outgrown their ten-year-old website. The city wanted to attract more online attention with a facelift for it, and make it easier for local businesses and residents to find permit forms, city planning, news, and other information they needed and all of this could only be accomplished with a professional website redesign company as SOHO Prospecting.
Expert Building Maintenance wanted a campaign involving internet marketing for search engines to find clients who were actively searching for services like theirs. Marketing Manager Carolyn Moreno went looking for some outside help to find them. "I called a business acquaintance at yellowpages.com, somebody I knew here who'd moved to Los Vegas. But I felt like it was too broad - we wanted a pay per click management campaign to focus on Ventura County and Los Angeles County. We didn't want to go nationwide."
Most of J.C. Palomar's clients came through word of mouth and cold-calling. Engineer Chris Bason needed a website to pull more of them, and give them information about his company. And he needed a professional image for a brochure and the company logo on it. “When I was looking for web developers, everybody's design work was lacking. I wanted a technical look, but professional - more impressive, a clean look.” His online search for website redesign company led him to SOHO Prospecting.
Each new customer was costing Solar Electrical Systems about $70 with direct mail. Even with high energy costs, rebates and tax incentives driving heavy interest in solar power, SES wanted better sales numbers. And direct mail wasn't reaching enough customers. So they went to the World Wide Web for pay per click management and web development services. “Web intricacies need an expert, almost on a daily basis, and we didn't have that kind of support for maintenance and vigilance. So we went to three or four different people first. But none of them put all the pieces together.”
Services Performed: We were approached to perform certain marketing services for a company in the financial industry. Financial Advocates, LLP came to SOHO Prospecting wanting a logo design that reflected a symbiosis of different layers of their core service. We immediately thought of one concept involving their core service (taxes) with multiple layers "strata," representing their complementary services. Once we developed a logo that best represented their company, we proceeded with creating stationery and business cards using direct mail advertising with postcards. Our marketing services did not stop there, we also created the promotional materials for our client that were full sized posters with different captions that captured the attention of their audience.
Client testimonial:: "SOHO Prospecting has been invaluable to us in providing design and branding oversight. Their professionalism, insight, and turnaround time in helping us develop our new image have been exceptional."
Services Performed: SOHO Prospecting was approached to execute marketing services for a company in the technology industry. Info Technology Partners, Inc. was looking for a full service website redesign company that could also serve them with their logo re-design and stationery needs. Info Technology Partners, Inc. came to us with a vision for the company and set priorities already in place. We first took their existing logo and redesigned it to better represent the type of service the company offers. The intention was to give the logo a clean professional look. We did this by changing the color while keeping the shapes consistent, the disk is animated on their website. We then designed their stationery, marketing materials, and website around the common shapes and colors used in their logo. The next marketing service performed was the task of a website re-design. Their website development services included internet marketing for search engines such as search engine optimization and pay per click management campaign. Info Technology Partners, Inc. wanted to drive more traffic to their new site and to do this their site has been pure search engine optimized by structuring the content in such a way to attract search engines.
