The World We Want documents the inspirational stories of teenage activists throughout the world engaged in changing their communities and nations. The film documents young citizens’ remarkable struggles in their own words to convince local and national leaders to make critical changes in legislation.

To fully tell their story with widespread significance and impact, The World We Want knew they needed to establish an active internet presence.  This included a website with a Forum, Gallery, and Videos, so global visitors could post, view, and comment on their inspirational stories, as they were happening.  They also needed the site to be easily updatable, so they could post current screenings, exhibitions, events, and press releases. 

To meet the objective of having their stories be heard worldwide, The World We Want needed a very aggressive search engine and visibility campaign, in addition to the press they were getting for their documentary.  Making changes worldwide of this nature requires people get involved.  An active Internet presence is key.

After a major change in its brand image, it was time for a new website design for the largest transit authority in Ventura County. With its ridership growing and getting more and more connected to the web, its old website, built in "frames" from the ’90s, was just not up to the challenge. SOHO Prospecting was selected through a formal RFP process to work with Gold Coast Transit’s marketing team and design and develop the new website.

Folch is a global leader in the pin manufacturing industry. The company operates three divisions that serve different trades including the clothing industry, haberdashery, custom industrial, lacers, and art crafts and hobbies.  Understanding that each of these markets has unique needs, Folch wanted a website that would specifically speak to the various customer groups. To facilitate navigation of the extensive amount of information for each the customer groups, the website was divided into three categories.

Additional Folch objectives for the website design included:  increasing number of visitors, better showcasing of products, enhanced focus in marketing strategy, and improved search engine visibility.  The shopping cart function was also upgraded for increased security and ease of use for the site visitor.

Cunningham & Lansden is an established law firm with over 30 years of experience in Personal Injury Law.  With a recorded number of wins in over 4,000 cases, they are amongst the best and most experienced  in the state of California at what they do.  With a quickly expanding market in both geographical reach and number of cases, the firm decided they needed a website upgrade to better meet the needs of its growing client base. 

Upgrade objectives included:  graphic enhancement, free case analysis, blogs, and access to many additional legal resources/libraries.  They wanted to be sure that the information on the site was sorted in a way that was easy to find and easy to use for their clients.  Another key objective was that the site be optimized for the search engines, so that people looking for assistance in the area of Personal Injury Law would find their firm listed first amongst their competitors.  Lastly, the firm wanted to be able to make frequent content updates – articles, tips, resources, links, etc – with ease.

ASK Business Consulting Group had two key objectives for the development of their website:  to communicate what they do to prospective clients and third party referrals, and to help generate new business.  Established in 2008, ASK Business Consulting Group provides professional consulting services to large and mid-size American and European companies.  Their areas of expertise include organizational performance, master strategic change, and foster sustainability.

Top level management felt they needed to establish a strong e-brand and Internet visibility to make a statement about ASK BCG to potential clients.  Not only did they want the website to communicate the value of what they do, but they also wanted there to be a level of engagement on the part of their visitors – blogs, surveys, polls, etc.  The exchange of this type of information among top level corporate contributors provides great value to other site visitors.  In addition, they wanted to add an RSS feed for relevant news as a service to their visitors and as a source for subsequent conversation/exchange.

The Ventura County Economic Development Association is a business advocacy group that needed a new and more up-to-date website.  VCEDA holds regular events and wanted the ability to calendar events and take online payments and donations.  SOHO Prospecting re-designed the website on a new Joomla CMS platform and enabled quick and easy updates to the content on the site.
The site also has a separate portal to the VCEDA TRIAD group.  This group promotes partnerships between Ventura County businesses and Naval Base Ventura County.  Having a separate area of the site dedicated to the branding and promotion of this new effort was an important and challenging design element.