marketing

Informational Website Development

Description

Tom Yamamoto said it best – Yamamoto Farms is best known in the industry for the quality of product we produce and for the integrity of our business.  For this reason, “quality presentation” was Tom’s number one priority for the development of his company website.  He wanted a design that was professional, but clean and very simple.  He wanted content that spoke to the integrity of his business and to the honor and loyalty to his customers.  He requested a gallery that visually displayed his plants in an appealing, crisp, and engaging way. SOHO provided initial planning documents that were used to visually develop the site while taking into account the stated purpose, audience, content, and value proposition.

Web

Description

There’s an overabundance of information on the web these days regarding the latest technologies and procedures in lasek, lasik, and laser eyecare.  This can leave prospective patients feeling confused or overloaded, and thus unable to distinguish the best, most experienced, and most widely trusted care provider.  This was Ventura Eye Institute’s greatest challenge – clearly communicating the value difference in their services from other clinics like them. 

For almost two decades Michael T. Ragen, M.D. has been providing Ventura County with state-of-the-art care, where uncompromising standards of care and complete satisfaction are hallmarks of his center.  To be able to clearly communicate this to prospective patients, it was critically important that SOHO team members spend the upfront time thoroughly considering the audience or target market, as well as defining the purpose of the website and identifying the content needs.  Testimonials were used throughout the site to support the claims and add a personal level of engagement.

Web

Description

In our initial meetings with Velasco Law Group, Paul Velasco, Esq. made one thing very clear: at Velasco Law Group, their desire is to protect families through life’s most important decisions -- because at their firm, there is nothing more important to them than family.  This set the “tone” for the graphic design and development of their website and accompanying site content.  Members of the SOHO development team met with Velasco throughout the entire process to create a professional website specific to their business, with easy navigation and menu systems, professional image photography and fast loading graphics, basic search engine optimization, content guidance, and brand identity consultation.  Upon completion, Paul Velasco, Esq was very satisfied with the image and the ever important presence we created for his firm on the web. 

Web

Description

TCLA, Inc. is a professional Landscape Architectural firm located in Orange County, California.  For nearly 30 years, TCLA has been a trusted architect to the public works, educational, housing, commercial, transportation, and recreational industries.  SOHO worked with TCLA’s founding partners to create detailed specifications for the website based on the needs expressed by the TCLA team. Based on these requirements, a foundational sitemap and a sophisticated gallery were developed, which later served as the blue print to the final interface design.  All images were clickable-/enlargeable so site visitors could fully appreciate the quality and precision of their landscape designs.

Web

Recombi 2007

Description

Recombi was established for a single reason – to serve the hemophilia and bleeding disorder community, and to serve it well.  They came to SOHO wanting a website that would clearly communicate their primary business objective: to offer the very best hemophilia homecare available. SOHO developed the website with straightforward messaging and sensitive information design, creating a warm and trusted resource like none other for individuals suffering from hemophilia. A robust content management system (CMS) allows Recombi's own staff to make updates to products, offerings, news, evaluations, and events as needed.

Web

Description

Purple Eagle Marketing is a professional marketing services company located in Livonia, MI., that provides its clients with strategically-creative marketing communications. The company’s strength is in its words – words that are expertly and articulately spoken to strategically help their clients grow their businesses.

The challenge for Purple Eagle Marketing was to develop a web presence that was different enough from other marketers to get themselves noticed – and hired.  Because the strength of what they do is in their “words,” content was key.  In addition, they wanted a graphic design that was appealing and inviting.  A gallery feature and the use of testimonials would allow an organized display of featured work, and provide a level of client endorsement.  Purple Eagle Marketing also wanted to be prepared to handle prospect inquiries, so they requested a structured inquiry form on the site.  The site speaks to the value, the relationship, and the investment of working with the company, and provides a perfect balance of text and graphics.

Technology

Purple eagle was designed and launched using conventional design tools like Fireworks and Dreamweaver.

Web

Description

SOHO developed this website to handle the increasing demand faced by Open Axis, one of the nation’s leading management and system consulting firms for Management Operations, Information Technology (IT), and Accounting Systems. As part of Open Axis’s growth strategy, SOHO was approached to help create an “upgraded” website to meet their increasing consumer demands. Their objective was simple: attract new clients and send existing clients to their website. With the overabundance of IT and Accounting Systems’ information available on the web, potential clients were growing confused and frustrated, by the inability to directly and easily find what they were looking. SOHO developed this site for Open Axis to provide prospective clients with the necessary information organized in distinct categories, and an easy-to-use content management system so they could make periodic updates to the site content as needed.

Web

Description

SOHO created a website for Las Posas Riviera Apartment complex combining both aesthetic values and functionality to go above and beyond the competition.  Las Posas Riviera came to SOHO in need of a visually appealing website for their apartment complex. They did not have any online presence whatsoever, so the website that was to be created had to have an immediate impact on the market in order to quickly gain credibility within the online community. The website features photo tours, application information, current availability listings, and more. 

Web

Description

For nearly 45 years, Jim Herrick has been teaching swim lessons.  He likes to tell people that his Swim School is the second happiest place on earth! The objective of his website is to engage and impress his “audience” with movement, style, and pizzazz. His services speak for themselves with a testimonial-filled and visually compelling presentation.

Web

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Testimonials

“SOHO’s team created our company branding logo, stationery materials and postcards but most importantly they have produced our most effective marketing tool – our higher search engine placement website.”

Jim Cunningham

Cunningham & Associates, Attorneys at Law


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