As the leader in the industry since 1989 and having completed over 100,000 pool remodels, Jeff Kerber’s professional staff offers the best in pool plaster quality, creativity, and construction. Their services are not limited to just pool plaster, they include completely transforming backyards into paradise-like settings – waterfalls, walkways, decks, planters, bbq’s, grottos, slides, etc.  Every backyard design at Jeff Kerber Pool Plastering Inc. is uniquely customer driven.

As such, the plastering company came to SOHO with the objective of creating an upscale “gallery” of their work that would be displayed in such an impressive way that it would help get them appointments with new potential clients and would also help convert new prospective clients into customers.  To make the most of showcasing their beautiful pool areas, SOHO employed full-spectrum creative thinking: design, technology & marketing.

IMC SoCal serves the management consulting community in Southern California by providing quality programs for education and practice growth.  The organization came to SOHO in need of a “site upgrade” that would allow them to accomplish many things.  They wanted to increase the functionality of the site to be able to make regular announcements, schedule events, process registration, post member articles and websites, schedule speakers, post job opportunities, and provide member opportunities for advertising and sponsorship.

SOHO worked closely with members of the IMC management team to create a website specification document prior to the upgrade that would serve as a blue print for development. It included a detailed sitemap (types and number of pages), a list of specific features/functions, calls to action, messaging, target audience and goals of the website.

Illuminative Concepts is a business consultancy group based in Los Angeles, California providing management leadership training and business management consultant services to medium-sized companies.  Their objective for the company website was to project a professional image as a leader and as a top-tier player in the business consulting industry.  They wanted to professionally display and clearly communicate the value of their services to help differentiate their firm from others like it. 

SOHO worked closely with the founding consultants from their firm throughout the entire development process to ensure the project was successful. We provided continual feedback and suggestions to enhance both the usability of the site and its marketing. We understood that while the firm was newly formed, its top consultants had been consulting for 25+ years and had a wealth of experience.  We wanted to communicate that “experience,” while also understanding that the firm would likely continue to grow and change, and the website needed to be on a flexible platform so it could grow and change with it.

Farris & Co., an accountancy corporation, was newly formed when it came to SOHO in need of a professional website.  Mr. Farris, CPA, had been a practicing accountant for over 25 years, but had just started his own firm in Orange County, California.  He wanted a website design that would reflect his many years of experience and expertise and that would uniquely position his services to prospective clients. 

SOHO’s project managers worked closely with Mr. Farris to define the goals for the website which included website features, message, design, budget, time frame and marketing results (i.e. increase by a certain percentage the number of visitors, leads, clients, etc; increase brand awareness; provide valuable client resources.). During the development of the website, Mr. Farris worked closely with SOHO providing content and input to help develop a “brand” for his new firm that he felt was a perfect reflection of him.

As an experienced and long trusted family law firm, Cunningham & Associates' estate planning attorneys are dedicated to informing, protecting and helping their clients through life’s most important decisions.  Because of the often sensitive nature of family law, Mr. Cunningham wanted a website that not only communicated a message of trust and experience, but also a website that could offer the visitor valuable information and resources.  The law firm has an extremely high quality brand, and SOHO worked closely with Mr. Cunningham to develop a web design that understood the importance of that brand and relayed that to the clients they serve.

This is an interesting website because the city has three distinct markets to whom they want to appeal – visitors, residents, and employees, and they have features and functionality on the site to support all three visitor groups.  The most important audience to which they wish to speak is the visitor segment.  They wanted to create a website that would show the quaintness of the city, the picturesque villages and surrounding areas, while also highlighting its many wonderful offerings.  They wanted the website to communicate who Buellton is, what its values are as a community, and why it is a wonderful city in which to live or visit.

For over 25 years, T. Randolph Catanese, Esq. has been practicing law.  The law firm was established as a boutique-style firm to provide upscale service to clients while providing the personal care and attention those clients deserve.  As such, Mr. Catanese, Esq. wanted a professional website that would not only be a visual display of the firm’s “boutique-style” or the “upscale market” that they serve, but also a clearly communicated statement of who they are as a firm.

SOHO designed a website to not only create an identity, but also to create the desired connection with the audience the firm speaks to and to differentiate their services from other law firms like them.

A. Sullivan & Company offers a broad spectrum of accounting & consulting services which include all levels of financial statements, a complete range of tax services, management advisory services and bookkeeping and other accounting services.

Sullivan & Company came to SOHO requesting a ‘branding upgrade.’  Based upon extensive client input, SOHO developed a new logo, redesigned the corporate identity products, and developed a company website.  The client’s goal for the website was simple – develop a site that prospective clients could visit, find more out about the firm, and place an inquiry for engagement or meeting. 

At SOHO, we strongly believe that the most effective websites are not just those that look nice, but they’re those that specifically speak to the value of the company’s products and services.  Internet branding means presenting this message in a professional and clearly spoken manner. 

Tempest Telecom Solutions is a provider of new and refurbished network infrastructure equipment. Their products include RF, power, transport, microwave, switch, data networking and test and measurement equipment. In addition to the broad range of equipment they provide, Tempest also offers a comprehensive suite of equipment related services.

Tempest had specific goals for their website upgrade that included:

- improving the overall look
- upgrading the messaging
- redesigning the basic navigation
- creating a new equipment distribution section
- increasing the site’s visibility to the search engines

The company had grown through the years in its offerings and its market, and there was a level of sophistication that came with this growth.  Tempest wanted that “sophistication” to be visible in their web presence.  They are a top-tier telecom solutions provider and the their image needed to be consistent with that.

Tempest also recognized the difficulty of keeping its content up-to-date and fresh. With new products, news, articles, and press releases, Tempest had an growing problem when it came to managing the content on their website. Their content was growing too big, and the graphic design of the site was dated. To solve the problem, SOHO updated boththe image, the content, and most importantly, the way in which the content was organized, sorted and accessed.