Introduced into the market in early 2009, Whoop Ash is an exciting new brand of skin moisturizer -- and it is making a more than exciting entrance into the market!  The website, like the brand and like the product, is refreshing and invigorating – and that was the intent.  SOHO produced an edgy design for the identified urban lifestyle client. It’s innovative, modern, a bit unconventional, urban, and fun.  We wanted it edgy, but at the same time we are firm believers that design should enhance, rather than get in the way of the marketing message.  Additional site requirements included: professional image that would display correctly on all browsers, easy to navigate, fast to download, effective product showcase, e-mail announcement signups, easy to use shopping cart, and a search engine friendly design. Additionally, they wanted a statistics package that would provide client-critical business intelligence on their customers’ browsing behaviors.