Search Engine Marketing In Columbus

Discovery City

Named after Christopher Columbus, Columbus, the Capital of Ohio, is the most populous city in the State. Centrally located in the state, Columbus serves as the county seat of Franklin County. The city is also the home of Ohio State University, the largest university in the state, and has a large student population.

Being the State Capitol, Columbus has a large city, county, and state government presence. Along with Ohio State, the largest employer in Columbus is the government. Many companies are headquartered in Columbus' modern downtown area. Such companies include Nationwide Insurance Victoria's Secret, Limited brands, and Bath and Body Works. Abbott Laboratories, makers of Ensure and Similac nutritional drinks, is another large area employer having more than 7,000 employees. Honda runs two automobile manufacturing plants in the Columbus area one of which, the Marysville Plant, is Hondas largest North American auto plant. These plants produce Acura models, Accords, Civics, Elements, and motorcycles. Other large companies have a presence in Columbus including Budweiser, CompuServe, Bank One, and UPS. Columbus is also a major host for conventions. The Greater Columbus Convention Center, which has over 600,000 square feet of meeting space, is the major site in Columbus and has been recently renovated.

Columbus also has its share of recreational activities. The Ohio State Fair is conducted in the city each year and is one of the largest state fairs in the country. The Ohio State Buckeyes football team is also a major attraction for residents and businesses. The Ohio State football program is one of the best known and prestigious college football programs in the nation. The city also has many concert venues which attract the biggest music stars in the world. Columbus also has a talented symphony orchestra and opera house. The Columbus Zoo is a world class zoological garden that can claim Jack Hanna as Director Emeritus.

Historical landmarks and museums are also plentiful in Columbus. Ohio State University is packed with historically relevant buildings and hosts many art exhibits. The Columbus Museum of Art and the Ohio State Courthouse are two other historical sites worthy of a visit.

SOHO Prospecting provides Columbus Marketing Services for Small Companies as well as large corporations. We evaluate your target market in Columbus for an Internet Marketing Promotion and Advertising plan created specific for your needs.

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Columbus Info

• Population: 730,657
• Area: 210 sq. miles
• Median Family Income:$47,391
• Median Age : 31 Years
• Per Capita Income : $20,450

Although the city is sustained by a large governmental presence, the business and political leadership are striving to attract and maintain small businesses.

The Columbus Enterprise Center offers programs and services to businesses in the Empowerment Zone and in Central Columbus. Designed to improve the success rate of small businesses and entrepreneurs, provides resource referrals and a staff of professional business counselors who can give a single point of access to participating companies who need business development assistance at no cost.

The city also runs a program called the Columbus Urban Growth Corporation. This programs goal is to facilitate public-private development deals that create more housing and jobs. This program is building the West Edge Business Center. This office/light industrial park, with over 200,000 square feet of space, will create approximately 1,000 new jobs over the next 5 years.

The city is also dedicated to fiscal responsibility. They have cut over $150 million from the budget while keeping medical and workers compensation programs strong. The city maintains a AAA bond rating and is dedicated to the fiscal responsibility necessary to keep a high bond rating.