Ventura County

Search Engine Marketing In Lexington-Fayette

The Horse Capital of the World

The city of Lexington merged with the county of Fayette in 1974 to become the city of Lexington-Fayette, the second largest city in Kentucky behind Louisville. Know as Lexington, the city has been a major economic player in the region even before Kentucky was a state. The city is known as the “Horse Capital of the World” and is considered the most cultured city in the region. Lexington Horse Park and Keeneland Race Course are two of the most important institutions in the sport of horse racing. Lexington was the site of one of the country’s first drug rehabilitation clinics. The city is also home to the Lexington Federal Prison is one of the largest federal prisons in the U.S. that houses some of the country’s most dangerous criminals inside its maximum security perimeter.

Once based largely on tobacco and handicrafts the local economy is now powered by some of the biggest U.S. corporations. The local JIF peanut butter plant produces more peanut butter than any other facility in the world and is a major area employer. Oddly enough, much of the country’s jellies and fruit spreads are produced here in Lexington at the Smuckers Plant. The area has many manufacturing operations run by large companies like Toyota Motor Company, Lexmark, and General Electric. Other major area employers include UPS, Tempur-pedic, GTE, and Valvoline.

The University of Kentucky has a major influence in the city. As well as being a major employer, the college has the best men’s college basketball program in the country boasting more wins than any other NCAA Division I school. The college has also contributed to the economy by attracting high technology companies to the area like Affiliated Computer Services and Amazon.Com. Other major universities in the area include Kentucky State University and Transylvania University.

There are many attractions in the city that attract visitors from all over the state. The Aviation Museum of Kentucky is one of the most extensive air museums in the South. The many horse racing facilities like Keeneland Race Course and The Red Mile Harness track are major regional venues.

SOHO Prospecting provides Lexington-Fayette Marketing Services for Small Companies as well as large corporations. We evaluate your target market in Lexington-Fayette for an Internet Marketing Promotion and Advertising plan created specific for your needs.

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Lexington-Fayette Info

Population:260,512
Area: 242 sq. miles
Median Family Income: $58,677
Median Age: 33 Years
Per Capita Income: $23,109

Lexington-Fayette is in the process of rehabilitating some of its more run down commercial districts. Although the city has had much progress in refurbishing much of the downtown area, but there still is much unused commercial capacity. The city is offering incentives such as tax breaks and low interest loans to companies that are willing to invest in struggling communities.

The city also has a very well educated population, 35% holding bachelor’s degrees, which has attracted many high-tech companies looking for experienced managers and educated professionals. Due to this fact the city has a high median family income for the state and is still enjoying a reasonable housing market.