Search Engine Marketing In Los Angeles County

Los Angeles County

Business Activities
Applications of Marketing Research

The focus of this 2-day seminar is on the application of various marketing research methods to specific decision areas. You will learn how to design marketing research studies to:

  • Understand your customers, your products/services and your competitive environment.
  • Segment your markets and position your products/services in the target markets.
  • Generate new product ideas, test concepts and products, measure market performance and track changes.
  • Decide what to advertise, where to advertise and how to evaluate your message.
  • Evaluate alternative pricing strategies and assess demand for current and new products
Location: TBA - Los Angeles, CA
Date: March 11 and 12, 2010
Information / Reservation: (800) 349-1935

Los Angeles County, one of California's original 27 counties, was established Feb. 18, 1850. Originally the County occupied a comparatively small area along the coast between Santa Barbara and San Diego, but within a year its boundaries were enlarged from 4,340 square miles to 34,520 square miles, an area sprawling east to the Colorado River.

During subsequent years, Los Angeles County slowly ebbed to its present size, the last major detachment occurring in 1889 with the creation of Orange County. Los Angeles County remains one of the nation's largest counties with 4,084 square miles, an area some 800 square miles larger than the combined area of the states of Delaware and Rhode Island.

Los Angeles County includes the islands of San Clemente and Santa Catalina. It is bordered on the east by Orange and San Bernardino Counties, on the north by Kern County, on the west by Ventura County, and on the south by the Pacific Ocean. Its coastline is 81 miles long.

It has the largest population (10,226,506 as of January 2005) of any county in the nation, and is exceeded by only eight states. Approximately 28 percent of California's residents live in Los Angeles County.

The Board of Supervisors, created by the state Legislature in 1852, is the governing body. Five supervisors are elected to four-year terms by voters within their respective districts. The Board has executive, legislative and quasi-judicial roles. It appoints all department heads other than the assessor, district attorney and sheriff, which are elective positions.

As a subdivision of the state, the County is charged with providing numerous services that affect the lives of all residents. Traditional mandatory services include law enforcement, property assessment, tax collection, public health protection, public social services and relief to indigents. Among the specialized services are flood control, water conservation, parks and recreation, and many diversified cultural activities.

There are 88 cities within the County, each with its own city council. All of the cities, in varying degrees, contract with the County to provide municipal services. Thirty-seven contract for nearly all of their municipal services.

SOHO Prospecting provides Los Angeles County Marketing Services for Small Companies as well as large corporations. We evaluate your target market in Los Angeles County for an Internet Marketing Promotion and Advertising plan created specific for your needs.

"Click Here To Read More about L.A. County"

L.A. County Info

  • Population: 10,226,506
  • Formed : 1850
  • Area: 34,520 sq. miles
  • Average Elevation:
  • Annual Rainfall: 15 inches
  • Climate: Jan., 58.3° F/July, 74.3° F
  • Median Family Income: $50,598

More than 65 percent of the County is unincorporated. For the 1 million people living in those areas, the Board of Supervisors is their "city council" and County departments provide the municipal services. The 2005-06 County Adopted Budget is approximately $19.580 billion. Twenty-five percent of the revenue comes from the state, 24% from the federal government, 18% from property taxes, and 33% from other sources. The largest portions of the budget are for social services (24%) and health services (24%), while 19% of the budget is spent on public protection.

The County, with 95,113.4 budgeted employees, is the largest employer in the five-county region. Of these, 28,808.5 of the positions are in law and justice; 27,494.8 are in health services; and 20,199.5 are in social services. The spectrum of job listings - from clerk to truck driver, sanitarian to psychiatrist, scientist to scuba diver, attorney to helicopter pilot - encompasses nearly every trade and profession, and illustrates the complexity of county government.

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“SOHO’s team created our company branding logo, stationery materials and postcards but most importantly they have produced our most effective marketing tool – our higher search engine placement website.”

Jim Cunningham

Cunningham & Associates, Attorneys at Law


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