Search Engine Marketing In Milwaukee

Brew City, USA

Located in southeast Wisconsin on the shores of Lake Michigan, Milwaukee is one of the largest cities in the Midwest and, including the entire metropolitan area, has almost two million residents. During the first half of the 20th century, Milwaukee saw huge growth from Eastern European, German, and African-American immigrants from the Southern States. During this time Milwaukee, like many northern industrial cities, prospered greatly from the large number of blue-collar jobs in manufacturing. However, during the latter half of the 20th century, like most of the Great Lakes area, Milwaukee has seen a decline in population due to such factors as the loss of many manufacturing and industrial jobs. Many manufacturing jobs have remained and the city is in the midst of renovating many areas of the city such as Bay View, downtown, and the Third Ward.

The economy of Milwaukee is still largely based on manufacturing. Over 22% of the workforce is employed in manufacturing jobs, second only to San Jose, California by percentage. Services and management are currently the fastest growing part of the local economy and healthcare services jobs are also on the rise. The city has been known as a center for the brewing of beer and still has many large and micro breweries in the metro area. Miller Brewing Company is the largest of the area brewers and employs many area workers. Many financial services companies specializing in mutual funds are located here and the city is also home to a large number of publishing houses. Some of the large companies located here include: Briggs & Stratton, Northwestern Mutual, Wisconsin Energy, and Harley-Davidson.

The city has a rich culture and a strong tradition of fine breweries that is available for enjoyment by locals and visitors. The city has more bars per capita than any other major American city and also has a fine nightlife with many clubs featuring live music. Professional sports are also a big draw in the city. The Brewers Major League Baseball team is a highly followed team in the region. Visitors to Brewers games can not only find great baseball in a modern stadium, but the tailgating that takes place in the stadium parking lot is an equal part of the experience. The Milwaukee Bucks professional basketball team is another well attended sports venue.

SOHO Prospecting provides Milwaukee Marketing Services for Small Companies as well as large corporations. We evaluate your target market in Milwaukee for an Internet Marketing Promotion and Advertising plan created specific for your needs.

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Milwaukee Info

• Population: 578,887
• Area: 96 sq. miles
• Median Family Income:$37,879
• Median Age : 31 Years
• Per Capita Income :$16,181

The city of Milwaukee is working hard to attract and maintain small businesses in order to make the local economy more robust and diversified. Local programs like the Emerging Business Enterprise Program are aiding in this effort.

The EBEP works to assure that small and emerging companies have an opportunity to contract with the local government in areas like construction, commodity procurement, and service orders. The goal is to allow smaller businesses compete in the biding with larger companies, in addition, the program seeks to create cooperative relationships between local small businesses and large corporations.

Another effort being taken by the city is the Small Business School television program shown on public access television. The Milwaukee Economic Development Corporation and Milwaukee public access channel 25 are working together to bring the message of this show to local small business leaders. These instructional programs teach small business owners how to maximize their companies. The programs also show successful small business owners from around the country who bring their lessons of success to the viewers.