Search Engine Marketing In Montgomery

The Heart of Alabama

Montgomery is the capital of Alabama and the second largest city in the state. Situated on the Montgomery River in the central part of the state, the city is known for its part in the civil rights movement and the site of the Montgomery Bus Boycott. In December 1955, Rosa Parks refused to relinquish her seat on the bus to a white man and was arrested. This action sparked a 382 day boycott of the Montgomery transit system by the city’s black population and other civil rights activists that led to the desegregation of the city’s busses in 1956. In another important civil rights protest, Dr. Martin Luther King Jr. led a famous civil rights march from Selma to Montgomery. In fact, Dr. King was the pastor of the Dexter Avenue Baptist Church located two blocks from the State Capital.

The city’s economy is one of impressive diversity. The economy is powered by the state and local government, a major military installation, services and retail, and a strong industrial base. The largest economic sectors, in terms of employment, are services (61,405 employees), retail (34,827), public administration (25,234), and manufacturing (20,323). The three largest employers in Montgomery are the Maxwell-Gunter Air Force Base, the State Government, and Baptist Health Systems. Other notable companies in the city are Hyundai Motors, ALFA Insurance, Neptune Technology, and Colonial BancGroup.

Montgomery has its share of higher education institutions such as Alabama State University, Auburn University-Montgomery, and Faulkner University. Alabama State is a historically black college that offers degrees in fields such as aerospace, computer science, biological sciences, communications, and sociology. Auburn University-Montgomery offers many undergraduate and graduate programs, as well as three doctoral programs in conjunction with Auburn University and has an enrollment of over 5,000 students. Students looking for a private Christian education can look to Faulkner University. The school has a full palette of programs ranging from sciences and liberal arts to music and theater.

SOHO Prospecting provides Montgomery Marketing Services for Small Companies as well as large corporations. We evaluate your target market in Montgomery for an Internet Marketing Promotion and Advertising plan created specific for your needs.

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Montgomery Info

• Population: 200,127
• Area: 155 sq. miles
• Median Family Income: $44,297
• Median Age: 33 Years
• Per Capita Income: $19,385

The city of Montgomery has a bright economic future with many different groups and companies working together in toward this end. The Montgomery Chamber has begun an economic strategy and implementation plan called “Imagine a Greater Montgomery”. The goal of this effort is to revitalize the city’s economic development efforts and build upon past successes. This is a five year plan that will provide local solutions and initiatives that will result in a much stronger economy.

There have been some positive reports on the current economic climate in Montgomery. According to the Alabama Department of Industrial Relations, Montgomery has seen an increase of 2,600 manufacturing jobs in 2005. The city has also developed 7,300 non-agricultural jobs in the same year.

The Alabama Industrial Development Training Center regularly conducts supervisory skills training in an effort to develop and retain quality industrial leadership. This is a free service to Alabama based businesses.