Search Engine Marketing In New York

The Big Apple

As the largest city on the East Coast, New York offers variety and opportunity that can not be found anywhere else in the country. Being the nation's center of commerce and culture; New York must always be considered as a part of any national marketing strategy.

Center of the World

The city of New York has been historically centered around its deep water shipping port. However, since the 1950's shipping has been on a downward trend because of the increased use of Port Newark in New Jersey. There were once over one million manufacturing jobs in New York, but due to a national loss of manufacturing New York has lost a major portion of its manufacturing over the latter part of the 20th century.

The real viability of New York lies in international trade and finance. Home of the New York Stock Exchange, American Stock Exchange, NASDAQ, and the New York Mercantile Exchange New York is undoubtedly the center of international finance.

In addition to finance, New York can also be called the center of media and marketing. Numerous media outlets call New York home, including MSNBC, Fox News, the New York Times, etc. The wide circulation of New York based media can transform "local" marketing mediums (such as the NY Times) into opportunities for national exposure.

Being the home to many Fortune 500 companies and large corporations, the city is full of "decision makers" who can take real action on products and services offered by small businesses.

New York is also a tourist haven with famous sites too numerous to list. From the Statue of Liberty to the Metropolitan Opera House, New York has much to offer. The NYC official website has abundant assistance for visitors to the city which is also of great use to the people of New York looking to explore their immediate surroundings. Rivaled only by Los Angeles, the star power attracted by the New York professional sporting teams is always impressive. Home of the New York Knicks, Yankees, Islanders, and Rangers; New York has a venue to interest any sports fan. And one must not forget about Broadway with its world famous stage acts. When it comes to entertainment New York has it all.

SOHO Prospecting provides New York Marketing Services for Small Companies as well as large corporations. We evaluate your target market in New York for an Internet Marketing Promotion and Advertising plan created specific for your needs.

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New York Info

• Population: 8,143,198
• Area: 309 sq. miles
• Median Family Income: $54,208
• Median Age: 34.2 Years
• Per Capita Income: $40,395

As a city that is always growing, New York will remain a viable source for labor, management, and consumers. With many fine educational institutions such as NYC, New York will continue to produce and attract well educated and motivated citizens.

Being an “international city”, New York offers many local, regional, national, and international transportation mediums. Having a deep water port, two international airports, local subway and bus networks New York has a wide variety of means to transport people and goods.

Another benefit of being an “international city” is a large pool of international contacts and talent. Those looking for international business opportunities should look at New York as a gateway to Europe, Africa, and the Middle East.

Locally, New York is looking toward the future. Avenue NYC, administered by the Department of Small Business Services, is a program designed to keep New York businesses growing and vibrant. In addition, New York State Empire Zones offer wage, tax, utility, and other incentives to small businesses that are committed to improving the long term economic viability of NYC.

The NY City Department of Small Business Services offers many additional resources to small business owners and shows the city has a determined interest in attracting and supporting small businesses.