Search Engine Marketing In Orange County

Orange County

The colorful pageantry of human history in Orange County began at some undetermined point in the distant past when Shoshone Indians came to dwell along the coast and in the lower canyons of the mountains. Theirs was a simple form of existence: they lived off of the abundance of the land.

In 1769, Gaspar de Portola, a military man and Spanish aristocrat, was appointed governor of Lower California. He commanded an expedition traveling northward into the literally unmapped and half mythical territory of Alta California. His assignment was to seek out the legendary Bay of Monterey. He was also to secure the Spanish claim to his vast frontier against any invasion from Russian trappers or British colonizers. Portola called upon Father Junipero Serra, president of the Mexico City Missionary College, to assist in this monumental undertaking.

In 1801, Jose Antonio Yorba, a volunteer in the Portola expedition, also returned to Santa Ana. He established the county's first rancho (Santiago de Santa Ana) in what are today the cities of Villa Park, Orange, Tustin, Costa Mesa and Santa Ana.

Following Mexico's liberation from Spanish rule in 1821, the extensive land holdings of the Capistrano Mission were subdivided and awarded to a number of distinguished war heroes. By this time Yorba's Rancho Santiago de Santa Ana had grown to resemble a feudal manor, and the romantic rancho era of Orange County had been ushered in.

Orange County was formally organized as a political entity separate from the County of Los Angeles in 1889. The wilderness had finally given way to irrigated farmlands and prosperous communities. A year-round harvest of Valencia oranges, lemons, avocados, and walnuts made agriculture the single most important industry in the fledgling county. And with orange groves beginning to proliferate throughout the area (150,000 orange trees), the new county was named for the fruit: "Orange County."

The twentieth century brought with it many industrious individuals such as Walter Knott, a farmer turned entrepreneur, who founded the Knott legacy in Buena Park.

During the years that followed, Orange County witnessed the discovery of oil in Huntington Beach, the birth of the aerospace industry on the Irvine Ranch, and filming of several Hollywood classics in the Newport area.

In 1955, Walt Disney opened his Magic Kingdom in Anaheim. Noted as the pioneer of animated films, Disney revolutionized the entertainment world again with his "theme park" recreation concept.

By 1960, the neighboring metropolis of Los Angeles was "bursting at the seams." As the population spilled over the county line and across the rural Santa Ana Valley, it left in its wake an urban landscape of homes, shopping malls, and industrial parks.

Today Orange County is the home of a vast number of major industries and service organizations. As an integral part of the second largest market in America, this highly diversified region has become a Mecca for talented individuals in virtually every field imaginable. Indeed the colorful pageant of human history continues to unfold here; for perhaps in no other place on earth is there an environment more conducive to innovative thinking, creativity and growth than this balmy, sun bathed valley stretching between the mountains and the sea in Orange County.

SOHO Prospecting provides Orange County Marketing Services for Small Companies as well as large corporations. We evaluate your target market in Orange County for an Internet Marketing Promotion and Advertising plan created specific for your needs.

Orange County

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Orange County Info

• Population: 2,944,155
• Formed : 1889
• Area: 789 sq. miles
• Average Elevation: 860 ft.
• Annual Rainfall: 38.68 in.
• Climate: Jan,16.7 F / July, 83.7 F
• Median Family Income: $71,489

The Board of Supervisors has the primary responsibility for ensuring the financial integrity of the County of Orange. A network of elected and appointed county officials and committees provide for a sound environment of fiscal control.

The Board, through the CEO’s Finance and Budget Section is responsible for approving and managing the county budget and approving all county financings. The Public Finance Advisory Committee prior to review by the Board approves all county financing. In addition, CEO Finance and Budget oversees the long range strategic financial planning, and corporate business planning, The Board has delegated the day-to-day operation of the county investment pool to the elected County Treasurer. Control over investments is further exercised through the Treasury Oversight Committee. The Treasurer has the additional responsibility for the receipt, custody, depository, and recording of funds for the County, school districts, and special districts.

Controllership responsibilities, including maintaining the county’s financial systems and preparing the county’s financial statements have been delegated by the Board to the county’s elected Auditor-Controller. The Auditor-Controller also has statutory responsibilities for settling county claims (i.e., paying the county’s bills and paying the county’s employees), exercising budgetary controls, and auditing the treasury four times per year.

The Internal Audit Department reports directly to the Board and assists the County in safeguarding its resources by promoting an economical, efficient, and effective business and customer service environment based on sound and practical internal controls. The Audit Oversight Committee oversees the activities of the Internal Audit Department and the quality of financial reporting activities that portray the county’s financial condition, results of operations, and plans and long-term commitments.