Search Engine Marketing In Plano

An All-American City

Plano is by far the largest city in Collin County and a major part of the Dallas-Fort Worth Metroplex. Historically, the city has seen limited growth when compared to the other suburbs of Dallas. However, the city has nearly doubled in size every ten years since 1980 and is now home to 250,000 residents. Flat land and thoughtful planning has allowed the city’s infrastructure to keep up with the rapidly rising population. Plano’s growth has slowed in the last 5 years and the city has only grown by 10% during that period. The city is running short on undeveloped land and is boxed in by other cities so the growth of Plano should level out over the next 5 year period. Plano’s residents are some of the best paid in the country. Plano has one of the highest median family incomes in the country and only a low 3% of the city’s families live below the poverty line.

As Plano has grown, the city has attracted many companies that have come to be closer to their employees and take advantage of a population, 53% of which hold bachelors degrees, that is extremely experienced and well educated. Companies like JC Penney, Dr. Pepper/7-Up, Electronic Data Systems, and Frito-Lay. The economy is powered both by large corporations and medium sized semi-conductor and telecommunications companies. Plano is located on the Texas Telecommunications Corridor that enables companies direct access to one of the largest fiber optic networks in the country. Texas Instruments and Raytheon are two other major U.S. companies that have operations in Plano.

Plano is also the site for many of the conventions being held in the Dallas- Fort Worth area. A large convention center and hotels with convention space coupled with the multitudes of major corporations makes Plano the major business destination in Texas. The city is well connected to other cities in the Dallas- Fort Worth area by Highway 75, the President George Bush Turnpike, and the Dallas North Tollway. Dallas Area Rapid Transit operates express bus and light rail service between Plano and Dallas used by many of Plano’s commuters.

SOHO Prospecting provides Plano Marketing Services for Small Companies as well as large corporations. We evaluate your target market in Plano for an Internet Marketing Promotion and Advertising plan created specific for your needs.

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Plano Info

• Population: 250,096
• Area: 72 sq. miles
• Median Family Income: $91,162
• Median Age : 34 Years
• Per Capita Income: $36,514

Plano has a strong local economy based around the well educated populace and many major corporations and smaller high-technology companies. The city does have many ties to Dallas and has reaped the rewards as companies and employees have left the more constrictive market in Dallas.

Plano ’s high-tech sector has been able to take advantage of the technological advances occuing in Dallas. Central Dallas is equipped with over 100 miles of fiber optic cable and the economy of Dallas is now largely powered by the telecommunications industry.

Boasting such companies as AT&T, Ericsson, MCI, Southwestern Bell, and Nortel Networks; Dallas employs more than 40,000 telecommunications employees. Dallas is often referred to as “ Texas’s Silicon Valley” and although the economy was hurt by the latest recession, Dallas’ economy has performed better than its regional counterparts.