Search Engine Marketing In San Luis Obispo

Central Coast Paradise

San Luis Obispo, the county seat of SLO County, is a centrally located city in the Central Coast. Like most cities on the Central Coast, San Luis Obispo was founded around a mission started by Junipero Serra and became a major waypoint for traffic traveling the length of California. The city has matured into the governmental head of the Central Coast and is a regional economic and cultural leader as well.

California Polytechnic State University is the major player in the local culture and economy. Cal Poly is one of the best schools in California and excels in architecture, agriculture, business and engineering. Cal Poly is also the only major college sports programs in the area and the football and basketball teams attract fans from over one hundred miles away. Many of the most senior residents are, or have been, employed at Cal Poly. The city is also the main draw for the small technology and professional firms that are located here. The beautiful setting of the university convinces many graduates to stay and the city now has a highly educated populace.

The city continues, due to its location between San Francisco and Los Angeles, to be a major stopping point for travelers. Long ago the city developed a large hospitality market around sleepy and hungry travelers and related services continue to play a major part in the local economy. With nearby Avila Beach Resort and Pismo Beach the entire area has been historically based on tourism. Californians still flock to the beautiful and tranquil beaches and enjoy shopping and dining at the numerous locally owned businesses.

Retail and services are other major players in the local economy. With the many nearby agricultural communities, people from all around come to San Luis Obispo to shop in downtown and at large mega-stores like Home Depot and Costco. The city has more that its share of restaurants most of which are locally owned. One can also find almost any car dealership available and most Central Coast residents buy their cars in San Luis Obispo .

SOHO Prospecting provides San Luis Obispo Marketing Services for Small Companies as well as large corporations. We evaluate your target market in San Luis Obispo for an Internet Marketing Promotion and Advertising plan created specific for your needs.

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San Luis Obispo Info

• Population: 44.174
• Area: 11 sq. miles
• Median Family Income: $56,319
• Median Age: 26 Years
• Per Capita Income: $20,386

A “slow growth” policy has caused a tight housing market in SLO and many of the County’s residents must live in the outlying cities of Atascadero and Paso Robles.

Atascadero is a mainly a residential city that has a relatively large retail market. At the Atascadero Outlet Mall almost every major retail company is represented. Nike, Adidas, Guess, and Liz Claiborne are just a few of the shops available. The city is also the site of the only zoo on the Central Coast. The Atascadero State Hospital treats people with psychiatric disorders some of which are court mandated and is the city’s largest employer.

Paso Robles has been steadily growing due to the growing wine market and the Mid State Fair which has become well attended by Central Coast residents. The city as always been a favorite place for travelers to stop for gas and eat at one of the city’s fine restaurants. The annual Paso Robles wine festival has become extremely well attended and represents more than 30 wineries.