The Rising Star of SB County
Santa Maria is the second largest city in Santa Barbara County, and due to an 8% growth rate the city will soon overtake Santa Barbara. New residents are attracted to Santa Maria’s low median house value which is less than half of what can be found in the South County cities of Santa Barbara, Goleta, and Carpinteria. The city has historically been an agricultural town but in recent years the city has become a bedroom community for commuters that work in San Luis Obispo and Santa Barbara. The city still has strong agricultural roots and most of the city’s residents are employed in the agricultural sector.
Locally the city is best known for its tri-tip barbeque and rodeos. The Elks Rodeo is one of the best attended rodeos on the Central Coast. Santa Maria is the home of the Santa Barbara County Fair which has attracted many visitors and top name performers such as Tom Petty and the Heartbreakers. The city has also been rated in the top five in the nation according to Frommer’s which ranks cities according to economy, cost of living, education, crime, transportation, and culture. In addition, city is the leader in job creation in Santa Barbara County.
The city is well serviced by a variety of transportation options. Highway 101 and Highway 1 offer congestion free ground transportation to all parts of California north and south including Los Angles and San Francisco. The Santa Maria Municipal Airport offers flights to Los Angeles Airport many times per day giving residents air travel options to any part of the world.
Santa Maria also attracts shoppers from the smaller outlying communities that come to shop at the city’s wide array of department stores and car dealerships. The city is also constructing a $28 million dollar library that will be able to service residents from the near-by agricultural communities. The library will become the heart of a new downtown Santa Maria.
SOHO Prospecting provides Santa Maria Marketing Services for Small Companies as well as large corporations. We evaluate your target market in Santa Maria for an Internet Marketing Promotion and Advertising plan created specific for your needs.
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Santa Maria Info
- Population: 84.346
- Area: 19 sq. miles
- Median Family Income: $43,501
- Median Age: 29 Years
- Per Capita Income: $13,780
Two other notable North County cities are Lompoc and Solvang which are also experiencing strong population growth due to the high housing costs in the South County.
Lompoc is a bedroom community for Santa Barbara and home to a couple of large federal institutions. The Vandenberg Air Force Base is one of the most important bases on the West Coast during the Cold War and is now home to the U.S. Missile Defense Shield. Lompoc Federal Prison is another notable institution in the city and is home to some of the most dangerous criminals in the Federal Prison System including two of the 1992 World Trade Center bombers.
Solvang is a small town with a strong Danish influence as can be noted by the many windmills and unique buildings. The Oscar winning movie “Sideways” was filmed here in a town that is the site of many small wineries. Nearby Chumash Casino attracts many gamblers from hundreds of miles around and has recently completed a showroom that is drawing many nationally recognized acts.
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