Mail from Dale

I Built It, But They Did Not Come!

Over the last couple of months, I have been receiving calls from concerned owners who have spent a lot of money on their websites, but have not gotten the results they were promised. After much thought, I decided to boil down these concerns into three main mistakes companies have made – without knowing they were making them.

1. The Website Is Not Search Engine Friendly so has not improved search engine ranks

Almost all the owners I spoke to knew that search engines are the main source of customer traffic, but did not know that in order to increase search engine traffic, their website had to be designed in a search engine friendly way. In general, all search engines look for three things when deciding which websites to place toward the top of search engine results. First, how relevant is the wording on your website to the key words used in search engine results. For example, if a key word for your website is “fresh organic fruit,” but the text on your website only discusses “fruit”, the search engines will give you a lower page placement in search results. Second, how organized is your site? For example, every website should have a site map. The site map shows a person, and just as importantly the search engine spiders, how to get from one page to another within your website. And finally, there are a multitude of technical elements (Alt Tags, Meta Tags, Section Headers, banned IP’s) that add significantly to the richness of the search engines’ visit to your site. These must be done right to get higher search engine placement, or worse yet avoid being banned for spamming. A professional search engine marketing firm can help you to get improved search engine ranks.

2. Companies Do Not Submit Their Website

Many of the owners I spoke to had no idea that their website must be submitted to search engines in order for their website to be picked up quickly by search engines – they just assumed once their website was put together, it would automatically be placed in search engine results. What this means for your company, is that if you do not submit your website to search engines such as Google, Yahoo and MSN, your website may never show up in search results and consequently won’t increase search engine traffic. Aren’t you glad to know that the websites we design are submitted to search engines and key directories as a standard service?

3. Companies Do Not Promote Their Website

Most of the owners I spoke to were surprised to find that it is just as important to promote their website as it is to have great site design and content. This is where a lot of companies fail in gaining the customer base they planned to attract when they were originally designing their website. Companies can have a great website, but if customers are not aware of the website, what good is that? This is why we offer various ways to promote your website, such as linking to and from other websites, to pay-per-click advertisements on other websites, to advertisements on other websites. .

The owners I spoke with understood that these three mistakes existed and that they are very important components for the prosperity of their websites. They were very appreciative for the advice and were ready to get their websites in optimal form so that they could get higher search engine placement and new potential customers would come.

SOHO Prospecting is a professional search engine marketing firm with expertise in getting higher search engine placement.

In this Issue

# Company Start-Up Package!

# New SOHO Clients

# Company News

New SOHO Clients

Alan, Davis, Green & Cole

Illuminative Concepts

A&M Flower Growers, Inc.

TCLA, Inc.

A Wrap It Is

Bombino and Associates

Gateway Funding Corporation

City of Buellton

Angel At Your Door

BellaNirvana

Solar Electrical Vehicles

El's Gifts

Chameleon Products, Inc.

LaPolla Industries, Inc.

Computer Parts Now

Glendee Corporation, dba MetalaGraphics

Tech Pro On Call

Company News

We have two new employees!

We have expanded our internet advertising and search engine optimization (SEO) services with the addition of two new employees, Erik Griffin of Camarillo and Chris Samojen of Thousand Oaks. Erik joined SOHO Prospecting as internet marketing specialist and Samojen joined as the SEO specialist.

Griffin graduated from Cal Poly Pomona with a B.S. in business administration, majoring in marketing and emphasizing in advertising. Prior to joining SOHO Prospecting, he worked in media planning for Initiative Media in Los Angeles, Gold Coast Broadcasting in Ventura and InterMedia Advertising in Encino, where he worked on accounts ranging from travel and dot-com startups to Las Vegas properties.

Samojen holds a B.S. in computer information systems from California Lutheran University and completed his search engine optimization training at Bruce Clay LLC, which is recognized as (more) one of the top SEO companies in the world. Prior to joining SOHO Prospecting, Chris was search engine marketing manager for iHomeowners Inc. in Calabasas, where he managed all SEO projects and cost-per-click campaigns for three web sites. He was also internet marketing manager at RealtyTrac Inc. in Goleta, where he developed and controlled SEO campaigns for three web sites.

Company Start-Up Package!

We have a great package for any startup business!

SOHO Prospecting is offering a Start-Up Package for new businesses. SOHO will build a cohesive, effective representation of your business that will get you noticed. A strong identity means that with one quick glance your existing and potential customers will identify your business and the advantages of doing business with you.

Logo Design

Business Card Design

Stationery Design

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