Mail from Dale

Direct Mail X Pay Per Click Bid Management

You do the Math!

One of our clients asked "How do I allocate our limited marketing budget across the many options available?" Cost per lead, said I, and with pay per click management this is not rocket science.

In this case, he was looking at the options of direct mail versus Internet marketing and advertising. In order to generate 50 leads per month at the typical 1% lead rate from direct mail, he was looking at sending 5,000 direct mail pieces per month at a cost of $2,500 (including design, printing, and mailing). That's $50 per lead.

The Internet marketing and advertising option, using a pay per click management to drive leads to his website, works out this way: Through website marketing strategies, there were 100,000 searches per month for his services and the average price per click (for top 5 listing) was $0.75.

The average result of the pay per click bid management campaign, the percentage of people who see the ad that click to your website was 2%, sending 2,000 visitors to his site at a cost of $1,500. Of course, all these visitors wouldn't turn into leads, but with the right website marketing strategies and well-designed site he could expect at least a 3% conversion rate, or 60 leads at a cost of around $1,800 including campaign management--$30 per lead.

That's a winner in my book; give us a call to see if the math works out for you. We'll help you-- Take the Lead!

In this Issue

Company Start-Up Promotional Package!

7 Low Cost Ways for Promoting Your Business

Company News

7 Low Cost Ways for Promoting Your Business

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WRITE ARTICLES

Newspapers and magazines are always looking for free, interesting stories and articles that would benefit their readers. You could write articles and submit them to publications for consideration. Always include contact information at the end of your articles so that people will know how to contact you about your services or products.

OFFER TO BE A SPEAKER

Business and civic organizations are constantly on the lookout for people to speak at their meetings and get togethers. Make yourself available by offering to speak to these groups, for free, about your area of expertise. Pass out contact information to all attendees.

ASK FOR REFERRALS

Referrals are an excellent way to grow your business. Proactively ask for referrals from happy customers, business acquaintances, friends and family members.

START A WEBSITE

The most effective company websites are those that measurably drive and increase revenues. The key to making the most of this incredible marketing opportunity-and turning web prospects into clients- is a well-designed and well-promoted site. A professional website is one of the most efficient Internet Marketing and Advertising tools.

SEND PRESS RELEASES

Do you have something to offer that would be newsworthy? Perhaps you're offering a free service to the public, or maybe you offered a service to an organization without charging a fee. Newspapers are always looking for interesting tidbits of information for their readers. Write it, submit it, and don't forget to include your contact information.

NETWORK

Every person knows at least 250 other people. Each of those 250 knows another 250, and so on. This should give you an idea of how important it is to network. Tell everyone you know about your business, and always have business cards on hand to pass along.

TRY E-MAIL MARKETING

E-mail marketing is practically free-just the cost of your time and the cost of your monthly internet service provider. Just make sure you build an opt-in list. This means that the people on your list have agreed to allow you to send e-mail to them.

Company News

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Our clients have this to say about us...

"Teleprospecting works! Just this month, SOHO's sales team has generated almost 40 qualified leads for my company. Thank you SOHO Prospecting."

Company Start-Up Package!

We have a great package for any startup business!

SOHO Prospecting is offering a Start-Up Package for new businesses. SOHO will build a cohesive, effective representation of your business that will get you noticed. A strong identity means that with one quick glance your existing and potential customers will identify your business and the advantages of doing business with you.

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