Mail from Dale

A Secret Marketing Tool - And, the Best Thing About it is You Probably Already Have it.

Don't you love it when you find a twenty in the pocket of a jacket you haven't worn for awhile? Well, you may have one in there, and just haven't looked. I am talking about a marketing "find" - specifically the information you need to get your Website found and to improve your products and services.

Practically all Websites are armed with a statistics package of some kind that collects information about viewers to your site. What people don't know is that simply by virtue of the traffic to your site you are equipped to build a marketing plan to attract more customers and even to improve your products or services to better suit them.

Let's use search terms as an example. Today, the average length of a search term is four words long. No longer do people simply type in "cell phone." They probably type something more in tune with "3Mp camera cell phone" or "cell phone with PDA."

Understanding how your customers are finding you and what they are looking for can result in a number of advantages. Once you determine these patterns you are essentially unveiling your customers mindset and can tweak your marketing materials, organic and paid Web search marketing program and even your offering itself to be more attractive.

And, this is just the tip of the iceberg. You can determine when they prefer to come to your site - for example, the beginning of spring and fall - and implement timely marketing promotions. Or, you can identify how they travel through your site harvesting the information needed to make your site more user- friendly.

The beauty is of course, you most likely already have free access to this information - with no need to purchase data or additional research. You can look to specialists to help you analyze the data and give you recommendations on areas of your business such as optimizing your Website, or you can delve into the statistics and figures yourself. The point is, it's an accessible, available and free way to understand your customers, drive more of them to your site, figure out what's working and ultimately, to sell to them.

In this Issue

# Company Start-Up Package!

# Top 5 Internet Marketing Trends

# What's NEW at SOHO...

Top 5 Internet Marketing Trends

Search Engine Optimization

Usability Testing of Websites

Optimized Press Releases

Business Blogging

RSS and Syndication

1. Search Engine Optimization

Natural Search Engine Optimization is gaining ground fast. Companies need to invest in upgrading and optimizing their websites, using persuasive architecture and optimized content so they can capture the 76% of searchers who click only on the natural search results, as opposed to paid results. Optimized content generation should be a line item on website design and redesign budgets.

2. Usability Testing of Websites

The market has recognized that internet search engines like Google, Yahoo! and others are effective in delivering consumers to company websites. And since most websites lose over 60% of their visitors right off the home page due to problems like confusing navigation and lack of relevant content, all this money is being wasted. Usability reviews and testing should be in your website budget so that the site actually becomes an effective marketing tool.

3. Optimized Press Releases

News search engines have more readers than CNN and the BBC. They are the number one choice for news in the 18 - 54 age group. Even loyal newspaper readers go online for their news and read their paper as a leisure activity. An optimized press release ranked high in the news engines is the best way to get fast search visibility and have qualified prospects find your news. Businesses wanting to reach their market online will invest in optimizing their press releases for the News Engines.

4. Business Blogging

Bloggers are in the mainstream. People have become aware of the power of blogging, and Corporate America has been quick to see the value in this tool. Business blogging isa hot new marketing and PR tool.

5. RSS and syndication

Syndication of content through the use of RSS feeds is one of the hottest trends. Not only can your public subscribe to your RSS feeds directly, your content can reach a wider audience through other websites using the content. RSS can also be used to assist relevant journalists by offering them a feed of industry information.

What's NEW at SOHO...

SOHO Prospecting has a NEW person in its team.

Part of an exchange professional program, Priscila Ramos came from Brazil and has worked in SOHO Prospecting for about 5 months.

The main idea of coming to USA was to get the opportunity of working in an international business environment. At the same time she would contribute to the SOHO by sharing her academic business knowledge.

With her background in Communication and degree in Journalism, ironically it was a hard job for her to write about herself in her bio.

She says that these five months have been a great experience and fells really lucky to be working at SOHO, where everybody is amazingly welcome and helpful (her words). But putting it in words was kind of difficult. . .Well, I guess we just did it for her. . .

We also learned several things with her. Now we know that Brazilians don't celebrate carnival the entire year and not every guy is a soccer player in Brazil. But some ideas about Brazilians were just confirmed. They do have a great energy. Priscila is always willing to go out and explore different places and cities. In five months, she has already gone to Las Vegas, San Francisco, Santa Barbara, San Diego, and always has something planned for the weekend.

SOHO has also just launched 4 new websites!

* Catanese & Wells, A Law Corporation

www.cataneselaw.com

Catanese & Wells, A California Law Corporation was established in 1989 to provide innovative and specialized legal representation to clients. The law firm was established as a boutique- style firm to provide upscale service to clients while providing the personal care and attention clients deserve. The firm is comprised of attorneys with years of experience, some of whom have been in practice for 25 years or longer. The staff of the law firm is made up of legal secretaries, law clerks and paralegals who strive to provide the attorneys with competent support in all client matters.

* Narcotic Addiction Treatment Agency (NATA)

ww.nataclinic.com

Narcotic Addiction Treatment Agency (N.A.T.A.) is a family-owned and operated, out patient, narcotic replacement therapy program. Under the medical care of their physician, physician assistant and nursing staff, patients are prescribed liquid methadone to stabilize the symptoms of addiction (withdrawal, cravings, and illicit drug use). Under the care of a clinic manager and counselors, their patients receive ongoing support in achieving a life style free of illicit drug use.

* Recombi

www.recombi.com

Recombi, Headquartered in Westlake Village, Calif. is a company that was founded upon one simple principle - the bleeding disorder community deserves the very best support and treatment. Because of this, Recombi's goal is also simple - to deliver the highest quality and personalized treatment for your bleeding disorder available.

* Kerber Outdoor Living

www.kerberoutdoorliving.com

Kerber Outdoor Living is the ultimate source for the complete backyard, offering the highest quality products across a broad range of needs: swimming pool toys, pool lounge chairs, snorkels and masks, patio furniture, swimming pool accessories, pool floats, swimming pool equipment and barbecue islands. They are your one-stop destination for transforming your backyard into an oasis of poolside fun - take a moment to review their wide selection of swimming pool toys and games - and outdoor cooking, replete with the top brands like Ziffun, TRC, Acurite, Poolmaster and Swim Way. Their accomplished staff will gladly help you in selecting the perfect assortment of swimming pool accessories, toys and games for your entire family. They will also assist you in reviewing the right barbecue equipment for your backyard, from tables to islands to equipment!

email: info@sohoprospecting.com phone: (866) 644-SOHO (7646) or (805) 482-2170