Where to see us this month
Come and visit us TOMORROW!
On April 21, 2005, we will have a booth at the 2005 Oxnard Chamber of Commerce Business Conference and Expo.
Place: Marriott Residence Inn
2101 W. Vineyard, Ave. Oxnard, CA
Time: 2:00pm- 7:00pm
More Information
Mail from Dale
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Did you ever notice that when you put the words "The" and "IRS" together, it spells "THEIRS?"-- unknown author
April 15th has come and gone, and some of us are getting a lot more sleep now, while others maybe less. I hope you fall into the former category. The IRS--now there's a bit of excellent marketing in need of some excellent PR. Wouldn't it be nice if we could just bully our customers into paying for our services, no matter the quality? Since we can't, let's make sure that we are delivering the best quality and to their expectation.
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The art of taxation consists in so plucking the goose as to get the most feathers with the least hissing. Jean Baptist Colbert, attributed
With Internet advertising, it is a bit like that too. The objective is to get the most relevant traffic to the website at the least possible price--always making sure that you achieve the highest possible return on investment. Come to our updated website and see how simple it is to start generating the sales leads you need through an effective traffic generation campaign with the most popular search engine, Google's AdWords. Click Here |
| Tricks of the Trade for Printed Advertising |
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What to do to get a reader's attention?
- Offer an impressive benefit, quickly and simply
It is proven that where responses are required, the best adverts are those which offer an impressive, relevant benefit to the reader. This 'benefit' should ideally contain the business brand name, take no longer to read than is normal for a direct mail piece (about 4 - 8 seconds, or about fifteen words), and be clearly the most striking part of the advert--you must keep it quick, simple and to the point.
- Make the material easy to read
Do not distract the reader from the text by overlaying images or using fancy fonts. Use simple language, avoid complicated words, and keep enough space around the text to attract attention to it. Use simple traditional typestyles: serif fonts are up to 100% more readable than sans serif. Use ten, eleven or twelve point-size for the main text; smaller or larger are actually more difficult to read and therefore less likely to be read. Look at newspapers and library books, which are almost always serif fonts of ten to twelve point size.
Refer to the reader as 'you' and use the second person ('you', 'your' and 'yours' etc.) in the description of what your business does for the customer to get them visualizing their own personal involvement. Describe the service as it affects them in a way that they will easily relate to it.
You must try to emphasize what makes your service special. Unless your code of practice prevents you from claiming superiority over your competitors, you should put as much emphasis as you can behind your USP's (unique selling points), and either imply or state directly that you are the only company to offer these things.
These guidelines for direct mail pieces are to save you time and money, while getting you more clients.
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| Company News |
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Visit our newly updated SOHO Prospecting website! Our new site is designed to provide easy access and navigation to in depth information about the services we provide and a portfolio of our work. You can access the site by clicking on the link: www.sohoprospecting.com Find information on our specialized services, starting your business, and our own 'Marketing Tactics' document for ways to improve your business and get the most out of your time.
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Company Start-Up Package!
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We have a great package for any startup business!
SOHO Prospecting is offering a Start-Up Package for new businesses. SOHO will build a cohesive, effective representation of your business that will get you noticed. A strong identity means that with one quick glance your existing and potential customers will identify your business and the advantages of doing business with you.
- Logo Design
- Business Card Design
- Stationery Design
- Tagline
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Find out more.... |
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