|
Mail from Dale
 |
Trying to get your prospects' attention? Don't talk about yourself in your marketing materials, talk about the results of what you do. Take shelving for example. People don't buy shelving to have shelves; they buy shelving to organize their stuff. If you want to sell shelving, talk to them about organization and the best ways to accomplish it, and the benefits of doing it. People will then respect you as a knowledge leader, an expert in an area in which they have a problem. |
I can't count the many advertisements, websites, or direct mail pieces I have read that extol their product's virtues (reliable, scalable, leading, and on and on). If you can wake the reader up, they will tell you they don't really care; they just want to know that you understand a problem well enough to provide a real solution!
Before you spend your money on your next marketing campaign, please give some thought to why your customers buy your product and speak to their objectives. You will then get results that speak to yours: growing your top line to---Take the Lead! |
| 8 Ways to Market with Business Cards |
 |
Whoever thought that a little piece of paper could have so much impact on growing your business? Business cards are rarely used to their full advantage. Here are 8 simple ideas you can begin to use immediately:
- ADD A PICTURE ESPECIALLY IF A PERSONAL/PROFESSIONAL SERVICES BUSINESS
Having your face on your card--whether it's a photograph, a drawing or a caricature--helps a contact remember you the next time she sees you. Images representing a product or services, or a benefit your business provides, can help you communicate your business better than dozens of words.
- INCLUDE MANY WAYS FOR PEOPLE TO CONTACT YOU
Of course, you should always include your name and phone number on your business card. Also consider including your cell phone number, your fax number, your mail address, your e-mail address, and of course, your website address. Give your prospects many ways to contact you, so they can choose the method that is most comfortable and convenient for them.
- DON'T FORGET ABOUT THE BACK
If you have something important to say, or something enticing to offer, make use of ALL the space on your business cards-front and back! Although a business card may seem like no more than an ordinary necessity, business cards can actually be a very powerful tool to promote your business, its products and its services. Use all of it-front and back--to your advantage.
- USE YOUR BUSINESS CARDS IN YOUR REFERRAL SYSTEM
Give business cards to your clients. Write that client's initials on the back of the card and ask him or her to pass it onto their friends, family and associates. Offer your client an incentive to do so- a free report, service or sample. Have them offer the prospect the same! When you get the card back, you'll know who referred you, and more importantly, who you should thank.
Use a legible font and keep it large enough to read by the bifocal crowd -nothing smaller than 10 points, if possible. Save the odd color schemes or clever graphics for another time (unless you majored in Graphic Design, of course!) A simple way to make your card noticeable but still professional is to use colored ink on colored card stock, such as maroon ink on ivory or gray or brown ink on beige
- IT IS 2004, IT SHOULD BE SCANNABLE
More and more, the people you meet (especially executives) give the card to an assistant who then scans it into a contact database. Unless your card is legible to the scanner, it will not provide all the information to the database.
Even if on the back of the card, a listing of your services will remind the contact the next time what you do. It will also populate the keywords section of a database to make your company more searchable.
- HAND YOUR BUSINESS CARDS OUT TO EVERYONE
If you're at a business function and someone asks what you do for a living, immediately hand them a business card. When you're at a networking event, trade cards with other business people-even if they're not direct prospects, they may know someone who is! Include business cards in your sales literature.
|
| Holidays are for Building Relationships |
|
Research shows that even with the best products and business practices, you still need strong relationships to succeed. Sending greeting cards is a proven way to build business relationships.
The relationships that are key to business success, like all relationships, require time and attention to remain strong. Since you often don't have time for personal visits and phone calls (and neither do your clients), greeting cards are a great personal way to maintain a bond with your customers. The personal nature of greeting cards, unlike brochures, makes them sure to be opened, read, and remembered.
As loyalty builds in relationships, your clients will think of you first. Loyal customers tell their friends about you and are more likely to give you referrals.
Customized, Personalized, Greetings
2004 Holiday Cards
We'll do all the work and you get all the credit, for as little as $495! The SOHO Holiday Package includes: Customized Holiday Card, Personalized Message, List Coordination, Print and Mail. SOHO handles all the details, so you can keep focused on what you should be focused on--meeting year-end objectives!
|
| Company News |
|
Our newest clients have this to say about us...
"The strength of SOHO's telemarketing campaigns is in the strategy, planning, and development. We at National Coatings believe that SOHO's strategic work on the front-end will be the driving force on the success of our campaign."
|
|
Company Start-Up Package!
|
| |
|
We have a great package for any startup business!
SOHO Prospecting is offering a Start-Up Package for new businesses. SOHO will build a cohesive, effective representation of your business that will get you noticed. A strong identity means that with one quick glance your existing and potential customers will identify your business and the advantages of doing business with you.
- Logo Design
- Business Card Design
- Stationery Design
- Tagline
|
Find out more.... |
|
