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Greetings!
Landing the "Lookers"
There are two types of prospects, those that are looking for your product and those that could use it but aren't actively looking. The former category of prospects may only represent 15% of the total, but they are committed buyers and you need to be visible to them.
To be found by those that are looking, you need to be visible where they look. Last month there were over 300 million searches conducted on the web each day! Thus the search engines represent the most concentrated source of "lookers" available.Over the last year, the leading search engine, Google, has increased its dominance over the search market, now providing 41% of the referrals, nearly as many as its next two competitors (Yahoo! And MSN) combined. In fact, statistics show that over 80% of Internet searches are done using Google technology. This is because Google's ranking method is very good at returning results that are relevant to the search query. Therefore a high Google ranking is crucial to your website being seen by the wider Internet community.SOHO can help assure that you are visible on Google to your target prospects through improved natural rankings as well as Pay-per-Click advertising spots. Let us help you--Take the Lead!
Dale Dehart
President, SOHO Prospecting |
| Are you committing a WEBSITE faux pas? |
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An important rule of thumb when it comes to designing a website is:
Simplify, Simplify, Simplify.
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| Your site should be easy to use and easy to understand. Your visitors should never have to guess at what you mean or what you are trying to get them to do. Here are some common mistakes business owners make when developing their website.
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- Mistake #1: Trying to "dazzle" customers instead of trying to sell to them.
- Mistake #2: Making your site too large.
- Mistake #3: Designing confusing navigation.
- Mistake #4: Burying essential information too deep within the site.
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| Remember: the secret to turning web prospects into clients is a well-designed, user-friendly site. |
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| Leave A Lasting Impression |
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| Who said a picture is worth a thousand words-- someone who understood that an image could speak in ways that the written word cannot. Images are powerful because interpretation is limitless. For this reason, a well-designed logo can be even MORE valuable than at least a thousand words! This minimal image says everything important about you in a tangible, unique, graphic way. What does your logo say about you? |
| To create your logo, SOHO's graphic artists strip away anything that distracts from visually representing the core of your business mission. We also conduct research to determine the most suitable words for your tagline and arrange these words in the manner that will elicit the most desirable response. One quick glance, and your customers and potential customers think of you and the great advantages of doing business with you. If necessary SOHO can also handle the trademarking and copyright issues associated with these materials. WHAT WILL YOUR LOGO SAY ABOUT YOU?
The possibilities are ENDLESS.
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| Company News |
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| Our newest clients have this to say about us!
Client testimonials... |
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| "SOHO Prospecting has exceeded our expectations in every way. The quality of work is awesome. We really enjoy working with everyone on staff at SOHO. We can't say enough good things about every aspect of the company, and would wholeheartedly recommend SOHO to all of our clients." |
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| Alison Balter, Info Technology Partners |
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| SOHO's Founder |
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| Dale DeHart founded DeHart Consulting, and then SOHO Prospecting, and serves as the principal. He consults in the areas of Strategy and Business Development. Dale has extensive hands-on experience in development and introduction of new products. Dale has been an early member of successful high-tech start-up companies, as well as a senior manager at established, world-class market leaders such as Hewlett-Packard, TRW, and Motorola. Dale holds a degree in Electronics Engineering from the California State Polytechnic University; a Masters Degree in Electronics Engineering from Leland Stanford University; and a Masters Degree in Business from UCLA. |
| SOHO today provides a full range of targeted business promotion services for clients in Ventura County and beyond. SOHO clients represent a broad range of industries, including agriculture, energy, finance, insurance, personal and business services, medical services, and technology and communications. |
| "Our clients appreciate our ability to execute a complete marketing campaign, from concept to completion, without their needing to oversee every step of the process or allocate valuable internal resources to the marketing effort," says Dale. "While marketing has been defined as the presentation of a company's products and capabilities to a target audience, ultimately SOHO's performance is measured by ringing phones and increasing revenues. There must be a measurable return on your business marketing investment - and while leaving a lasting positive impression with your prospects is one thing we do well, translating that into new business for your company is our overriding objective." |
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Company Start-Up Package!
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We have a great package for any startup business!
SOHO Prospecting is offering a Start-Up Package for new businesses. SOHO will build a cohesive, effective representation of your business that will get you noticed. A strong identity means that with one quick glance your existing and potential customers will identify your business and the advantages of doing business with you.
- Logo Design
- Business Card Design
- Stationery Design
- Tagline
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Find out more.... |
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