Tel: (805) 520-1580
Marketing Services Requested: Pay Per Click Management (Internet Marketing for Search Engines)
Product Samples: Search Results
Expert Building Maintenance wanted a campaign involving internet marketing for search engines to find clients who were actively searching for services like theirs. Marketing Manager Carolyn Moreno went looking for some outside help to find them. "I called a business acquaintance at yellowpages.com, somebody I knew here who'd moved to Los Vegas. But I felt like it was too broad - we wanted a pay per click management campaign to focus on Ventura County and Los Angeles County. We didn't want to go nationwide."
Marketing Services Requested: Pay Per Click Management
Product Samples: Search Results
Web Site: www.thebuildingexperts.com
Going Beyond Word Of Mouth To Find Clients Online
Expert Building: Pay Per Click Bid Management
You don’t think about the carpets at work. They’re just something you walk on to get to your cubicle or head for the restroom. But carpets, restrooms, and windows don’t stay clean forever, and that’s where Expert Building Maintenance comes in. This Simi Valley firm cleans and maintains all those places you don’t think about.
Robert Pedder and Alberto Duarte were maintaining buildings for another company when they decided to start their own janitorial cleaning firm. Expert Building Maintenance began as a home-based business with two clients. Today, Pedder and Duarte have over 300. They include car dealers, churches, and building managers with several business tenants. Most came to them through word-of-mouth referrals from other satisfied clients.
But they wanted an online marketing campaign with a effective website traffic promotion to find clients who were actively searching for services like theirs. Expert Building Maintenance’s Marketing Manager Carolyn Moreno went looking for some outside help to find them.
Website Management Services - Focusing Your Market
“I called a business acquaintance at yellowpages.com, somebody I knew here who’d moved to Los Vegas. But I felt like it was too broad – we wanted to focus on Ventura County and Los Angeles County. We didn’t want to go nationwide.”
After a bad experience with another web marketing company that took her money and didn’t deliver anything, Moreno got a professional-looking brochure in the mail from SOHO Prospecting. “We contacted them, and they came the next day. They sat down with me and covered everything.” Expert Building Maintenance chose pay per click campaign management , since it allowed a tight geographic focus.
With pay per click management (PPC), you pick keywords that trigger your ad on a pay-per-click service. Some services target regional traffic, and others target nationally, so you can choose your reach. When you have a pay per click campaign management and a visitor searches for those keywords or similar ones, your ad appears at the right of the search listings. Moreno filled out a form to help discover the right keywords to bid on. SOHO tested for the ones that pulled best. Then they recommended pay per click bid management (PPC) services for the local markets Moreno wanted.
When Expert Building Maintenance started getting pay per click management inquiries from prospects in San Diego, SOHO revised the website traffic promotion campaign to draw only the local clients Moreno wanted.
Twice a month, Moreno gets reports on how many visitors clicked her ads, how many saw them without clicking, or impressions, and the total cost. The reports are easy to figure out. But they’re also easy for her boss. “College taught me about computers and marketing, but the way SOHO laid it out was helpful for me to explain to my boss – impressions, click-throughs were really easy to follow. The reports were very detailed. It helped to have actual charts showing growth, how many people were hitting the site.”
SOHO’s Extra Service
SOHO went beyond reports and location tracking. “When they saw someone clicking who might be a great client, they would always be sure I got notification.”
Moreno has been very pleased with the results, many of them in Los Angeles County, outside their usual business area. “We have gotten good clients from it – record companies in Santa Monica, a car dealer in Glendale, lots more. It was definitely worthwhile.”