Lately, we have talked a lot about how important it is to incorporate social media on marketing strategies. But one thing important to emphasize is that social media cannot be used as an isolated tool.

A study from comScore, GroupM and M80 shows that internet users are more likely to remember about a brand when they see it in a combination of channels.

45% of the US internet users who search on brand terms find relevant paid search (pay per click management campaigns). Influenced social media along with pay per click management campaigns attract 77% of the internet users.

The difference is even more significant when it came to searches for product terms. When searching for products or services, 23% of internet users will find relevant the results of pay per click management campaigns only; while 65% will prefer the results that show pay per click management campaigns and social media.