There are 1.73 billion Internet users in the world. Facebook has 350 million users and 27.3 million tweets are created per day. 90 trillion e-mails were sent in 2009. Meanwhile, there are 126 million blogs on the Internet.
Great numbers, right? But why are they important? These numbers show that the Internet is a huge world. No news about that. What is new is that now more than ever companies have to realize that they cannot concentrate their online marketing strategy on only one channel. How to choose between e-mail marketing or a blog? You don't. Your customer chooses it. You need to go where your customers are and if they are using several different communication tools, you need to do that too.
Of course, how you integrate your Internet campaigns depends on your tactic and goals. Most companies are still transitioning to the social media world and prefer using them only for research purpose. Meanwhile some other companies jump into the social media thinking that it's easy and cheap. However, what they don’t see is that it may take only one bad comment to create a huge bad buzz about a company.
Before harming your company’s branding, contact a professional Internet marketing company. A specialist can evaluate your needs and help you to choose the best channels to communicate with your customers. Contact SOHO Prospecting for more information about company branding and online reputation management.