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Internet in Numbers

There are more than 126 million blogs on the world. In 2009, on average, 90 trillion emails and 50 million tweets were sent every day. Facebook has more than 500 million users.
Aware of these data, it is no surprise that 92% of the American companies are planning to use social media to promote their products and communicate with potential customers. That shows that companies are not ignoring the power of the internet and social network websites.
According to studies, the most common activities that the companies are doing or planning on working are:
- 70% of the companies intend to keep a business profile on social network;
- 60% want to track mentions about the company or products online;
- 60% are planning to keep a blog;
- 53% prefer to track what their competitors are doing online;
- 51% want to promote their products or services through online media;
When it comes to measuring the results of online campaigns, 61% of the companies consider the increase on website traffic while 57% measures it by the number of contact with prospects and 42% by sales increases.
Source: Business.com’s 2009 Business Social Media Benchmarking Study; Royal Pingdom
There are more than 126 million blogs on the world. In 2009, on average, 90 trillion emails and 50 million tweets were sent every day. Facebook has more than 500 million users.

Aware of these data, it is no surprise that 92% of the American companies are planning to use social media to promote their products and communicate with potential customers. That shows that companies are not ignoring the power of the internet and social network websites.

According to studies, the most common activities that the companies are doing or planning on working are:
  • 70% of the companies intend to keep a business profile on social network;
  • 60% want to track mentions about the company or products online;
  • 60% are planning to keep a blog;
  • 53% prefer to track what their competitors are doing online;
  • 51% want to promote their products or services through online media;

When it comes to measuring the results of online campaigns, 61% of the companies consider the increase on website traffic while 57% measures it by the number of contact with prospects and 42% by sales increases.

Source: Business.com’s 2009 Business Social Media Benchmarking Study; Royal Pingdom

Social Networking for Companies

The Internet has revolutionized the society and more than ever companies have realized that the Internet is a great customer channel and a decisive tool to build their company's branding.

However, having an Internet presence with a website is not enough anymore. Internet users are more likely to remember and be loyal to a brand if they see it in several channels.

According to studies, 45% of the US Internet users who search about a brand find relevant paid search. Influenced social media networking along with PPC campaigns attract 77% of the Internet users.

For those who still don't believe how important social media is, here are some numbers:

There are 350 million people on Facebook and 50% use it every day. 27.3 million tweets are created per day. In the US, 12.2 billion videos are viewed per month on YouTube - 82% of the Internet users view videos online.

But with so many social networking channels available, how to choose the best one for your company? There is not only one right answer for this question. Like any marketing strategy using offline tools, it is important to know your goals and your customers. The first thing you need to know is why you want to use social networking. Some companies believe that as long as they have an account on Twitter or Facebook, they are good. And that's not true. Sometimes it is better to not use social networking at all than use it in the wrong way. It takes years to build a solid image of a company, and only one negative message on the Internet could destroy it.

But if you want to really interact with your customers, social networking is for you. After figuring that out, you still have to know how to project your company online. What exactly do you want people to know about your company? And most importantly, you need to know who is interested in your stories. These are the ones you need to approach in the social networking world.

We know that it is not easy to evaluate all these points and it is even harder to create an online brand reputation management plan. That's when SOHO Prospecting comes along to help you. SOHO Prospecting evaluates your business and creates a unique Internet marketing business plan to meet your goals.

How to Choose the Best Internet Channel

There are 1.73 billion Internet users in the world. Facebook has 350 million users and 27.3 million tweets are created per day. 90 trillion e-mails were sent in 2009. Meanwhile, there are 126 million blogs on the Internet.

Great numbers, right? But why are they important? These numbers show that the Internet is a huge world. No news about that. What is new is that now more than ever companies have to realize that they cannot concentrate their online marketing strategy on only one channel. How to choose between e-mail marketing or a blog? You don't. Your customer chooses it. You need to go where your customers are and if they are using several different communication tools, you need to do that too.

Of course, how you integrate your Internet campaigns depends on your tactic and goals. Most companies are still transitioning to the social media world and prefer using them only for research purpose. Meanwhile some other companies jump into the social media thinking that it's easy and cheap. However, what they don’t see is that it may take only one bad comment to create a huge bad buzz about a company.

Before harming your company’s branding, contact a professional Internet marketing company.  A specialist can evaluate your needs and help you to choose the best channels to communicate with your customers. Contact SOHO Prospecting for more information about company branding and online reputation management.

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