The good news is that we may have the power to reduce these symptoms, and at the same time improve the profitability of our companies through strategic investments. SOHO Prospecting believes that every company has the duty to be sustainable and take actions to improve the environment. And that’s exactly what SOHO Prospecting has done in a distinguished way.
SOHO Prospecting’s sustainable efforts begin with its main activity: the company conducts all business online. Additionally, half of the employees telecommute and the others are residents of Camarillo, where the company is located. That way we minimize fossil fuel carbon emissions and minimize infrastructure costs.
SOHO Prospecting’s team has also been educated to handle very little paper and the company recycles materials whenever possible. No hazardous materials are handled within the office – there is not even any natural gas input to the office. These methods further reduce our operating costs.
Moreover, the company has powered the office with a solar electric system, cutting its electric bill in half and reducing significantly the use of pollutants in producing its electricity. The roof was surfaced with a “cool roofing” material which reflects the rays of the sun instead of transferring it to the office. As a result, the temperature is lowered and the electricity spent on air conditioning is also reduced. In addition, the design of the building allows solar ambient lighting in the office. And our recent improvements to lighting and insulation infrastructure are 100% Title 24 compliant - California’s Energy Efficiency Standards for Residential and Nonresidential Buildings.
“In a time when green is cool, we should also remember that green is profitable,” comments Dale DeHart, SOHO’s President.
When I think about online brand reputation and the importance of SEO monitoring, one case comes immediately to my mind. It’s definitely a great example of how the internet has become a great customer channel and the companies have to learn how to adapt themselves to that.
In the spring of 2008, the country music singer Dave Carroll was traveling to Nebraska with United Airlines and witnessed his guitar being thrown by United Airlines baggage handlers in his connection in Chicago. As a result, his $3500 guitar was severely damaged.
After 9 months complaining and trying to get a refund - which didn’t happen - Carroll decided to produce a video about the situation and post it on the YouTube. The popular video brought a terrible brand reputation problem to the airline company. Eventually the company admitted the problem and asked Carroll to use his video to train its employees.
So far, the video has been seeing by over 5 million people. Click here to view the video.
Not happy with only an apology, Carroll created a second video. Posted on YouTube two months ago, the video has over 365,000 views so far. Click here to see United breaks guitars 2.