Folch is a global leader in the pin manufacturing industry. The company operates three divisions that serve different trades including the clothing industry, haberdashery, custom industrial, lacers, and art crafts and hobbies. Understanding that each of these markets has unique needs, Folch wanted a website that would specifically speak to the various customer groups. To facilitate navigation of the extensive amount of information for each the customer groups, the website was divided into three categories. Additional Folch objectives for the website design included: increasing number of visitors, better showcasing of products, enhanced focus in marketing strategy, and improved search engine visibility. The shopping cart function was also upgraded for increased security and ease of use for the site visitor.
The new Folch website was built on a Joomla!™ CMS platform and utilized several add-on components, including VirtueMart, a component that serves as a shopping application for providing online client access to purchase their products. The website also employed Joomfish to enable alternative languages for the site.
Metalurgica Folch, SA.
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