Logos, Corporate Taglines, Design Motifs, and Color Palettes—Distinguish Yourself!
How important is a logo? We bet you know exactly who the one in the picture belongs to, right? No name, just a logo mark, and of a simple piece of fruit. And we're sure you know exactly what the Nike logo looks like too—without even showing it to you. These are the reasons that you DO need a logo. They identify your business—and—they are part of your overall company identity.
A logo by itself does give your company identity, but, by adding it to your overall company branding and design, it can help you to further differentiate your business from others. Corporate taglines, design motifs and distinctive color palettes can continue your company branding and create additional understanding of who your company is. These supplementary elements can act as consistent marketing messages that continue to tell your company’s story while also underlining your company’s vision and personality.
Statistics show that corporate taglines can have a lasting effect on customers. As part of effective company branding, taglines can help position a product or organization in the minds of its customers. Taglines reflect the positioning and brand personality, the core values of a company and the overall brand message of the organization. They give insight into the company's philosophy, services and offerings.
SOHO specialists understand that good corporate taglines are related to the product and company's promise and can help reinforce and educate. They will work with you to develop a single line which will be able to communicate the core message of your organization.