866.644.7646 (SOHO)

Linda Reid

Tel: (805) 688-5177

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www.cityofbuellton.com

Marketing Services Requested: Web Site Re-Design

Product Samples: www.CityOfBuellton.com

Buellton's city government realized they'd outgrown their ten-year-old website. The city wanted to attract more online attention with a facelift for it, and make it easier for local businesses and residents to find permit forms, city planning, news, and other information they needed and all of this could only be accomplished with a professional website redesign company as SOHO Prospecting.

 

Marketing Services Requested: Web Site Re-Design

Product Samples: www.CityOfBuellton.com

Website Redesign For A Growing Town

City Of Buellton Website Development

Tourists know Buellton, California as the home of Andersen’s Pea Soup. Buellton’s grown and changed a lot since the Andersens opened their first restaurant there in 1924. The small town of 4,200 now hosts several excellent wineries and their nearby vineyards in the Santa Ynez Valley. And if you’re traveling between Santa Maria and Santa Barbara, it’s the only spot in the middle with a place to stay.

Buellton’s city government realized they’d outgrown their ten-year-old website. The city wanted to attract more online attention with a facelift for it, and make it easier for local businesses and residents to find permit forms, city planning, news, and other information they needed. In order to reach their goal, they needed not just a website redesign company, but a leader in the search engine optimization field. That’s why they came to SOHO Prospecting, a respectable experience website development company.

A Clean Look For An Easy-To-Use Site

Administrative assistant Linda Reid got the job of choosing a new look for the site. “We wanted something with better navigation – we were looking for a more professional image and an easier way to manage the city’s information.” So Linda went looking for another city’s site to use as a model for what she wanted, and she found it. “ Vancouver, B.C.’s website was my pattern – it has a really clean look.”

Then she needed someone to rebuild Buellton’s site. A Google search turned up several local possibilities, but SOHO Prospecting’s website convinced Reid to call. “Any website development company with a great website and links that make it easy to find what you’re looking for - I figured, if their site is this good, this is what I want.”

Personal Attention From Web Development Experts.

Reid was impressed when account manager Chris Napolitano met with city employees personally, and emphasized SOHO’s team approach with a single team manager. “There were so many pieces to the puzzle, it worked really well to have one manager. Chris was so good, I almost wanted to go to work for them.”

SOHO worked with Reid to create a business website development model that would look like Buellton’s own, but really clean and simple. Reid liked the three main links on Vancouver’s site for visitors, business, and residents, and the curved framing of a picture showing the city.

Reid expressed her preference for the home page, and SOHO’s graphic designers came up with several alternatives to begin the project. It looked simple, but Reid went through eight iterations with SOHO’s designers before she had what she wanted. “It took awhile to get our front page done, I didn’t get that for several takes, but I finally got there. The front page was the hardest to nail down, but once we got that it was pretty smooth.”

SOHO’s Extra Service

SOHO organized the city’s existing information into the linked pages Reid asked for. When she needed new photographs of city staff, SOHO sent her a photographer to get it done, an unusual service for a website design and development company.. SOHO sized the photos and integrated them into the pages of the brand-new site.

On-Schedule Finish And A Great Site

And SOHO finished on schedule. “Our January newsletter announced the completed website redesign for the end of the month. Once we published the date, they made sure to finish before it. They definitely met my expectations and proved to be a professional website redesign company.”

It’s too early to know what city residents and visitors think of the new site. But the city’s votes are in. “All the employees and staff are very happy with the business website development done by SOHO.”