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Marketing Services Requested: Search Engine Optimization, Company Branding, Marketing Materials
Most of J.C. Palomar's clients came through word of mouth and cold-calling. Engineer Chris Bason needed a website to pull more of them, and give them information about his company. And he needed a professional image for a brochure and the company logo on it to get a Ventura County corporate internet branding and become well known on the area. “When I was looking for web developers, everybody's design work was lacking. I wanted a technical look, but professional - more impressive, a clean look.” His online search for website redesign company led him to SOHO Prospecting.
Marketing Services Requested: Search Engine Optimization, SEO Website Promotion, Company Branding, Marketing Materials
Product Samples: Design SEO Website, Company Logo, Business Cards, Brochures
Environmental Cleanup Goes Online
J.C. Palomar Inc. Website Development, SEO Website Promotion (Search Engine Optimization), Logo and Brochure
Environmental remediation is front page news around the world. After toxic spills threatened drinking water in the Songhua and Bei Rivers, China’s environmental protection agency ordered cleanups at eleven heavily-polluting factories.
Closer to home, remediation experts J.C. Palomar recently finished a system to remove arsenic and rust from groundwater before it entered the water supply. The Orange County, California environmental construction firm has worked for Edwards Air Force Base, General Electric, Federal Express, and Exxon/Mobil. Along the way, they’ve tackled everything from heavy metal extraction from a former factory site to removing and replacing underground storage tanks for diesel fuel.
Most of J.C. Palomar’s clients came through word of mouth and cold-calling. Engineer Chris Bason needed a website to pull more of them, and give them information about his company. And he needed a professional image for a brochure and the company logo on it. “When I was looking for a web developer and search engine optimization specialist, everybody’s design work was lacking. I wanted a technical look, but professional - more impressive, a clean look.” His online search led him to SOHO Prospecting.
Several Alternatives of Affordable Website Promotion, But It’s Your Choice
SOHO Ventura County corporate internet branding company gave him personal attention and professional results. In order to create a corporate internet branding strategy, our first challenge was J.C. Palomar’s logo. “SOHO’s program manager, Chris, called regularly to get my ideas, and I’d fill in what I wanted when they came back with a suggestion. We’d bounce ideas back and forth. I talked to three or four people there, but mainly Chris.” SOHO had three different ideas for the J.C. Palomar logo. “About halfway through one idea, I found another company’s logo and said, ‘This is cool. Can you do something like that?’ And they did.”
Bason got a potent corporate internet branding strategy and the professional logo he wanted. His brand-new website was next.
SEO Website Promotion For A Website You Can Find
In the web’s early days, putting up a site and waiting for visitors was enough – sites got traffic from sheer novelty, and there weren’t too many. In addition to compelling content and simple navigation, today’s sites need to be optimized for the keywords visitors use to search for them. SOHO Prospecting Ventura County corporate internet branding company has a team of Search Engine Optimization specialist to build websites with easy-to-find content to satisfy visitors. Then SOHO’s search engine optimization specialists use the best legitimate techniques but in an affordable website promotion way to help search engines – and visitors – to find clients’ sites.
Bason knew he needed SOHO’s help. “I had no clue about the web. They optimized for the search engines, how to get it higher on the rankings list. After the site was up, they iterated a few times to get the words that worked best.”
Easy To Track Anytime, Great Results
Bason was pleasantly surprised by the results of SOHO’s efforts to design an SEO website. “There was actually more traffic than I expected. They sent me a little program where I can see breakdown per hour - I was surprised how many people were looking. There were 95 visits this week, five today, a lot in our business.”
SOHO’s traffic software lets Bason check his site’s performance whenever he wants. SOHO also takes an active role. “Chris Napolitano comes in with leads once in awhile - if she comes across something that looks like what we do, she throws it my way. I talk to Chris once a month.”
SOHO designed Bason’s brochure to follow the website’s theme, for a unified look. SOHO handled the whole job here too. “It was a couple proof checks, then off to the printers, then the business cards. They did everything fast – logo 2 weeks, website 4 weeks. It was a total of 2 months for all of it. They arranged printers for me, did everything. It’s been real smooth – no problems.”
And J.C. Palomar’s best result from their new website? “I got a call from MCI - we’re working on a master service agreement with them.” Chris Bason was very pleased.