Solar Electrical Systems
Tel: (805) 497-9808
Marketing Services Requested: Website Development Services, Search Engine Optimization, Pay Per Click Management (Internet Marketing for Search Engines)
Each new customer was costing Solar Electrical Systems about $70 with direct mail. Even with high energy costs, rebates and tax incentives driving heavy interest in solar power, SES wanted better sales numbers. And direct mail wasn't reaching enough customers. So they went to the World Wide Web for pay per click management and web development services. “Web intricacies need an expert, almost on a daily basis, and we didn't have that kind of support for maintenance and vigilance. So we went to three or four different people first. But none of them put all the pieces together.”
Marketing Services Requested Search Engine Optimization
Product Samples: Higher Search Engine Placement
Web Site: www.solarelectricalsystems.com
A Leader Wanted More
In 1978, when Solar Electrical Systems began designing and installing photovoltaic panels for homeowners and businesses who wanted to get off the grid, the web didn’t exist. So president and founder Greg Johanson attracted customers with direct mail. Customers were picky – they wanted solar power providers with a good reputation for finishing the installation, and systems that kept working. SES gained recognition for its accurate solar performance figures before the sale, and reliable systems that have been working for over 20 years. The company won the “2001 Best Photovoltaic Installer” rating from the California Energy Commission. SES is the longest-running success story in the solar power industry.
But there was one catch - each new customer was costing Johanson about $70 with direct mail. Even with high energy costs, rebates and tax incentives driving heavy interest in solar power, Johanson wanted better sales numbers. And direct mail wasn’t reaching enough customers.
Great Online Sales Potential With Expert Search Engine Optimization Firm Guidance
So Johanson went to the World Wide Web. “Web intricacies need an expert, almost on a daily basis, and we didn’t have that kind of support for maintenance and vigilance. So we went to three or four different people first. But none of the search engine optimization firms put all the pieces together like SOHO did.”
A contact in one of his small business networks referred Johanson to SOHO Prospecting. “Web design and enhancement – it’s how that page interacts with the whole web – it’s much more dynamic than most people think. Most other web designers don’t offer SOHO’s expertise and diversity – they guaranteed performance and they delivered.”
The SES website didn’t develop overnight. “ SOHO evolved with the web site. They changed keywords and metafiles, to get higher search engine placement and attract Google crawlers – that’s stuff you typically don’t find on the street. To most people, internet marketing for search engines is a foreign language.”
Results from SOHO’s Pay Per Click Search Engine Management and SEO
Johanson’s cost per sales lead dropped to $7 with SOHO’s search engine optimization. Solar Electrical Systems won a $40,000 order in their first month after SOHO’s higher search engine placement project. And Johanson’s website results? “They’re excellent. We went from 400 to 1,400 unique hits in a month.” Five weeks after the latest round of internet marketing for search engines improvements from SOHO, Solar Electrical Systems’ website traffic had increased 200%.
SOHO President Dale DeHart directed business growth at several high tech companies before he founded SOHO Prospecting. His goal is providing to a middle size or small business, search engine optimization marketing that works at a cost that companies like Solar Electrical Systems can afford. “Our greatest gratification comes from helping our clients build their businesses.”