search engine marketing

Metalurgica FolchCustomer:
Metalurgica Folch


Metalurgica Folch is the largest stainless steel pin makers in Europe. Located in Spain, Folch needed to have its over 1,000 products exposed online in multiple languages to keep their global presence.

The SOHO professional team knew that the internet had changed the economy and customer behavior all around the world. Commercial barriers among countries have become smaller and people are able to buy international products easily online. To meet Folch’s main goal of continuing their global presence and also to improve their international sales, SOHO Prospecting recommended creating a multilanguage shopping cart area on Folch’s website. The site was redesigned in 2021 to reflect the company’s new branding with an emphasis on identifying products for specific applications. Folch wanted to incorporate an educational aspect to the website. SOHO was able to accommodate this request and “The Pin School” was born!

So why have a Multi-language shopping cart?

Our experience has taught us that depending on the kind of products you offer, it is crucial to have a multi-language website and additionally a multi-language shopping cart on your website.

The multi-language ecommerce website allowed Folch to display its products in many languages as well as sell in many languages. After all, why limit your market place to local customers when you can sell your products to a larger area overseas?

SOHO’s multilanguage shopping cart project helped Metalurgica Folch to internationally increase its brands awareness and improve its sales. With a multi-language ecommerce shopping cart, Folch now offers its wide range of products in French, English and Spanish.

The Process:
SOHO Prospecting needed to utilize Search Engine Optimization on this Multilanguage Website. Considering that English is still the most important language on the business world, Folch also needed to improve the relevancy of its English content on their website. In order to do that, SOHO optimized Folch’s English content to improve their rank on the main search engines and as a result to attract new English-speaking visitors.

Results & Conclusion:
A few months after the optimization project was completed, the Folch English pages have already seen their page ranks improve and have increased their relevance on their promoted keywords.

Contact SOHO Prospecting for more information about multilanguage website design and multilanguage shopping cart systems.