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closeup of phone display with design definitionI don't know that word, what does that mean? You can find out right here! Website design and development, software development, and search engine marketing each have their very own lexicon of terms. Scroll through to find your word or click on its first letter below. Learn more about what each term means and how it might apply to your next project. Contact Us if you didn't find the term and definition you were searching for, we can likely tell you what it means and how it fits in. And we welcome new additions to our glossary!

The use of various means, for example tv, radio, the internet, or magazines, to bring attention to a product or service with the purpose to sell it to the public. 

Ad Words
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. ©Wikipedia

Content is the information contained within a web page, an ad, or any type of communication media. It can consist of the internet, television, podcasts, or CDs and is directed towards a specific market.

Copywriting is a specific type of writing meant to advertise, market, and sell a product or service.

Demand-Pull Production Software
Demand-Pull Production Software is a system used in manufacturing and production management that responds to actual customer orders or sales. This approach is in contrast to 'push' systems that forecast demand and produce goods in advance of orders.

Commercial transactions conducted electronically using a mobile phone, tablet, or computer (via a browser and the internet) are referred to as Ecommerce.

Graphic Design
Graphic design is a creative, interdisciplinary creative profession that uses text and graphics to communicate visually. It involves a high level of innovation and creativity. Both manual and digital tools are utilized in its practice.

Hosting refers to the service of providing storage space for a website or application on a server on the internet. Once your website is made available on the internet, it can be accessed by other computers connected to the internet.

Internet Public Relations
The use of the internet to communicate with both potential and current customers in the digital world.

Joomla! is an open-source, and free, Content Management System (CMS) platform for publishing content on the internet/websites and web pages. Joomla! was developed by and continues to be supported by, a large number of volunteers.

Lead Generation
Lead Generation is the process of turning interest in a product into a viable lead that can be followed up on. Often that lead comes as a result of use of a simple form collecting customer information; name, phone, email address.

Magento is an open-source CMS eCommerce platform written in PHP. More than 150,000+ eCommerce stores have been created and run on Magento. Adobe Inc. acquired Magento in 2018.

Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. It involves the promotion, selling, and distribution of a product or service.

In a professional context, a portfolio is a collection of materials that exemplifies your beliefs, skills, qualifications, education, training, and experiences. It provides insight into your personality and work ethic.

Pay Per Click (PPC)
Pay Per Click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is 'clicked' on. PPC is commonly associated with first-tier search engines.

PPC Management
PPC Management involves overseeing and managing a company's PPC ad spend. This often includes strategy, design, implementation, SEO, and analysis of ad performance.

Promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand, or issue, often persuasive in nature.

In the context of search engines, ranking refers to the position of a website or web page in the search engine results pages (SERPs). Higher rankings mean greater visibility.

Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Social Media
Social Media refers to websites and applications that enable users to create and share content or to participate in social networking.

Software Foundry
Software Foundry is a term used to describe a collaborative environment where software developers can come together to create and refine software products.

Web Design
Web Design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design.

A website is a collection of publicly accessible, interlinked Web pages that share a single domain name. Websites can be created and maintained by an individual, group, business, or organization.

Web Management
Web Management involves handling and maintaining the performance and upkeep of a website. This includes managing web content, ensuring the site is user-friendly, and keeping the site up to date.

WordPress is a free, open-source, CMS (Content Managing System) that makes it easy to manage a website.