The number of social networking users continues to grow. As a result, more and more companies have become interested in social media internet advertising. But what exactly is this new Internet phenomenon?

Myspace, Facebook, Hi5, Orkut, Twitter, among other social media networking sites are great tools to meet people and keep in touch with old friends. But why are they are so important for companies?

People have spent more and more time online. As a result, they don’t want to just leave a message to a friend. They want to interact and share their experiences, including commercial experiences.

Website Marketing Strategy - More and more online users have used social media to write reviews about the products / services they have used. At the same time, consumers search social media sites to know about the products they are thinking about purchasing. People don’t really trust formal marketing messages anymore.

Companies have no control of what is written about them on social media sites. But that doesn’t mean they don’t need to worry about that. It’s a crucial website marketing strategy that companies follow what their customers think about them. And most important, it’s essential to work on the bad reviews in order to improve their services and please more customers.

Another important point is that companies need to understand that social media marketing cannot be about advertising, but about content. People are there searching about a product. They need real information not advertisements. Online marketers need to understand what is important to social communities and create content that meets those needs.

If used well, social media networking sites can be a great website marketing strategy tool.