Internet has become more and more important to any kind of business. That’s proven by a wide range of studies that show that the number of internet users has risen significantly in the past few years.

Considering the internet is the most powerful communication tool in the world, it’s natural that companies have realized that there are many more important things than just online presence.

Nowadays, it’s crucial that companies consider working on their online reputation with managed search engine marketing services. According to the IDC research, more than 85% of people use major search engine to find a product or service. The easiest thing to do when you’re online is to leave the site you’re viewing. In a matter of seconds you can leave a website and access the competitor’s store. Therefore, if you have a bad reputation, your potential clients will choose your competitors over you.

For that reason, any business that is serious about the Internet, needs a strategic internet marketing plan for their online reputation. That can be done by creating an online press release campaign, through social media networking, directory listing, among others. The most important thing is to have a specialist to evaluate the business’ current reputation and create a plan of managed search engine marketing services to improve or keep it.