When it comes to seasonal marketing opportunities, internet companies are not different from any other businesses. And now there is no better marketing opportunity to take advantage of than the “Beijing 2008 Olympic Games“.
People from all around the world are focusing their attention at the Olympics Games in China. Even those who are not really interested in sports end up knowing what’s going on. That’s because there are information about the Olympics everywhere.
With all the attention to the Olympics games, it’s natural that businesses, including online, take advantage of it, and as a result, of the benefits of search engine optimization. Since the opening ceremony, lots of people have searched for “Olympics” terms on the most important search engines.
There are several possible ways to increase search engine traffic through this marketing opportunity. The most obvious would be for the sports related businesses. If that’s your case, you can probably get quality traffic by only keeping your website up-to-date with Olympics news.
But any other kind of business can create a sort of Olympics promotion and advertise it on their website. By doing that, you associate your business to the Olympics which allows you to have related content and take advantage of the searches.
So don’t miss the opportunity to associate your business to the Olympics Games and take advantage of the benefits of search engine optimization.