When the Ventura County Lodging Association (VCLA) formed to bring business and leisure travelers to the city of Camarillo, Oxnard and Ventura, they knew they would first have to “brand” the area, which is typically one people drive through on their way to and from other tourist destinations. They turned to theAgency, a Camarillo advertising agency whose experience included the extensively researched and compatible “Ventura County Grows Business” economic development initiative.
As a critical element in support of VenturaCountyWest’s branding theme, “Inspiring Choices”, theAgency had a vision for the VCLA’s website that included the elements of the best destination websites while solving the challenge of combining three diverse areas into one cohesive and alluring location. SOHO Prospecting was brought in by theAgency to create a website that was not only eye-catching, but also easy-to-navigate and well organized, allowing visitors to quickly get the information they need. There was a catch, however: the site had to be built in six weeks, a challenge that might have made most web companies balk, but not theAgency/SOHO team.
VCLA President Victor Dollar was impressed, “In our industry, every regional destination has to do their very best to attract visitors to resorts and hotels – Ventura County West is no different. This project had a tight budget and a very tight schedule that our original vendor was not able to accommodate, but SOHO Prospecting leapt into the breach and executed theAgency’s design within 6 weeks start to finish.”
Added president of theAgency, Heidi Hayes, who worked closely with SOHO to implement the design and made sure it stayed true to the brand, “The web development team at SOHO Prospecting was a pleasure to work with in spite of the time pressures. The end result matched our vision for VenturaCountyWest.com.”