CalAmp provides communications solutions that enable anytime/anywhere wireless access to mission-critical data and content. CalAmp came to SOHO in need of a web-upgrade for the purpose of updating the graphic design and enhancing the website functionality. CalAmp serves customers in the public safety, industrial monitoring and controls, mobile resource management, public utilities, and direct broadcast satellite markets. The requested upgrades needed to be in-line with and uniquely appealing to these varied markets.
This site is content-heavy with segmented areas of content relevant to specific groups of visitors – technical, sales, products, wide range of markets, investors, etc. For ease of use, the site needed a very clear navigation path. In addition, because of the sophisticated needs of the clients and markets they serve, CalAmp needed advanced functionality in terms of features – customer support, service, etc. They wanted to be able to make updates easily and efficiently in an easy, non-labor-intensive manner. They wanted an updated graphic look that would be appealing across all markets.
The new CalAmp website was built on a LAMP platform and utilized a completely custom templating and administrative system.