Introduced into the market in early 2013, PinsArt is an exciting new brand of Activity Art -- and it is making a more than exciting entrance into the market! The website, like the brand and like the product, is refreshing and invigorating – and that was the intent. SOHO produced an edgy design for the activity-based art market.
It’s innovative, modern, a bit unconventional, and fun. We wanted it fun, but at the same time we are firm believers that design should enhance, rather than get in the way of the marketing message. Additional site requirements included: professional image that would display correctly on all browsers, easy to navigate, fast to download, effective product showcase, e-mail announcement signups, easy to use shopping cart, and a search engine and mobile-friendly design. Additionally, they wanted a statistics package that would provide client-critical business intelligence on their customers’ browsing behaviors.
The new PinsArt website was built on a Joomla!TM CMS platform and utilized several add-on components, including VirtueMart, a component that serves as a shopping application for providing online client access to purchase their products.