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Advice For The Startup

Marketing Service for Small Companies and Large Corporations

Starting a new business may be difficult. Whether you are starting an insurance brokerage company, financial advising firm, or travel planning company, there are many factors you are going to need to consider. You are going to have to think about your new company and ways to get it recognized, known for your services/products offered, and keep track of your competitors, all while thinking about ways to make your company grow.

SOHO Prospecting has a large experience in offering marketing services for small companies and large corporations. Below, some points you should consider when stating a company.

Consider the following:

Creating a company name

If you are lucky, you are starting a new business and you are able to purchase your domain name before you file all your legal business documents and before you create all your printed materials. Many people make the mistake of thinking that their business name needs to state their products. This is not true, your name needs to be memorable and your company logo needs to be professionally designed so that you start off with a strong company brand.

Small Businesses Grow

In the beginning, all companies start off small. Pick a name you like and do not feel forced into selecting a name you think will fool customers into believing you are a big company. Instead focus your attention on building quality products and offering professional services.

Start off Strong

Right now you are in the wonderful position to start your business off strong. It is well worth the time and money you spend researching your competition, your favorite companies and product branding that you like. Hire a professional designer to ensure that there is consistency in company name, logo, business cards and website design. Trying to cut costs in this initial phase will ensure that you launch your new company with poorly created corporate image. In the end, this could really hurt the reputation of your business and you could spend significantly more money trying to recover this mistake.

Online Presence

It is a well known fact that you are better off not having an online presence, than having a horrible website with useless content and mediocre graphics. Remember, everything that carries your company name is a direct representation of you. If you decide to make your move online, make sure you do it right.

When you’re ready to take the step from thinking of being an entrepreneur to executing the vision for your company, let SOHO lead the way!

Contact SOHO Prospecting for more information about marketing service for small companies.